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As the eCommerce Director for Hydralyte since 2018 I have been responsible for developing and growing our ecommerce business in North America from the ground up across all digital channels and product lines. My role encompasses the full end to end spectrum of responsibilities – from strategy and budget planning, to agency and channel partner management, to full executional responsibility including advertising, CRM, brand implementation, logistics, BI, and more. Hydralyte is a global leader in delivering clinical hydration. After dominating the Australian oral hydration market for more than ten years, Hydralyte’s range of great tasting products are now available in both the US and Canada. With up to 75% less sugar and four times the electrolytes compared to leading sports drinks, Hydralyte was formulated in accordance with the World Health Organization guidelines for oral rehydration therapy. All Hydralyte products contain the correct balance of glucose and electrolytes required for rapid rehydration. Suitable for all ages and recommended by medical professionals around the world, Hydralyte comes in a wide range of flavors and formats including ready-to-drink liquids, powders, and effervescent tablets. Hydralyte is available at stores nationwide, including Walgreens, CVS, RiteAid, GoPuff and Amazon. For more information on Hydralyte, please visit www.hydralyte.com.

Creating brand advertising (AMS, AAP, & SC SP), content & logistic strategies across account teams to deliver exceptional Amazon management in order to grow and protect brands on both 1P & 3P.

Buy Box Experts is a marketing agency for medium to large online sellers in both 1P & 3P. We provide website owners and Marketplace sellers with strategic and technical expertise to increase sales velocity profitability. By helping management teams develop better models for product acquisition and distribution while also providing ground-level training and technical expertise for their staff, we’ve helped many sellers streamline their businesses and increase their sales volume exponentially.Our Marketplace Services Division utilizes a strategy designed to maximize a client’s products exposure, reduce order cancellations and increase positive customer feedback. At the core of the Marketplace Optimization strategy is data collection and analysis. We identify poor performing signals and then correct problems and enhance marketplace visibility to increase marketplace-referred sales.Our BBE Programmatic advertising solutions drive sales velocity and brand exposure for our client brands. Developing shopper profiles and exposing unique-to-Buy Box Experts targeting options and media gives our brand campaigns a leg up on the competition. With a laser focus on marketplace sales velocity and profitability, the BBE platform crunches data for optimization, leveraging dozens of signals and performance indicators to fine-tune campaign performance.

Manage multiple client and internal projects from conception through launchContinuous participation in the customer journey planningResponsible for retention and growth of direct reports’ portfolio while being the main point of escalation Ability to think critically and bridge technological solutions with business problems for client and internal solutionsConsult on product strategy for eCommerce growth on online shopping channels such as: Amazon, eBay, Jet.com, Google Shopping, Shopping Networks (eBay Commerce Network, Shopzilla) and Facebook Dynamic Advertising

•Develop promotional/creative opportunities to grow individual channels in order to increase overall program performance (Comparison Shopping Engines & Marketplaces)•Deliver in-depth analysis of customer shopping behavior and conversion in order to maintain strong online marketing campaigns•Manage relationships between multiple channels on behalf of clients•Manage merchant accounts to strict ROI metrics by driving strategy and traffic optimization•Provide merchants with expertise & guidance on each channel, while building long-term goals

•Responsible for channel demand generation, training, and loyalty programs•Managed creation of channel wide marketing materials and sales tools•Drove marketing programs across a diverse and intricate sales infrastructure•Created strategic plans for all channels to increase reseller loyalty and sales •Built a channel scorecard to track business results of marketing programs and enable continuous program improvements •Developed and managed agency relationships and contracts•Responsible for re-design of channel marketing tools and training programs•Worked with multiple stakeholders to develop needs and wants between channels

•Developed marketing campaigns and strategies for clients to reach their desired audience in more effective and meaningful ways•Drove internal & agency creative teams to deliver positive business results•Spearheaded co-marketing programs linking complimentary companies and products on tours and events to maximize returns and control costs•Worked closely with clients to truly embrace their brands and develop campaigns to extend that voice into direct customer engagements•Coordinated media buys for clients, including direct negotiations on media contracts and rates•Created and maintained budgets for multiple marketing campaigns•Managed and hired promotional teams for national mobile marketing tours•Trained, monitored, and evaluated a team of 30 employees

•Recruited and retained 70+ accounts with top tier radio advertisers•Responsible for increasing station revenue with new and existing clients •Presented creative marketing plans for emerging partners•Directed multiple agencies on local and multi-market advertising/promotional campaigns•Created multifaceted marketing campaigns including: Grass roots, radio, print, and onlineInterim Radio Station Manager•Responsible for full operational management of the Radio Disney station in Kansas City, MO •Oversaw the regional broadcast of Radio Disney’s national syndication •Provided regional metrics to national advertising partners in addition to engaging local advertising sponsors•Created and managed regional promotional marketing teams

•Initiated grass roots marketing campaigns for: Subaru, Starbucks, Walt Disney Company, Nike, Toyota, Tazo Tea, Allstate, and more•Developed and executed local marketing initiatives for clients •Interviewed, hired, and trained multiple promotional teams to execute campaigns and events for clients•Coordinated and managed numerous promotional programs simultaneously while attending the University of Portland