Summer Mcdonald Email & Phone Number

Charlotte, Nc, Us

Tampa, Fl, Us

Florida, United States

-Manage the paid social ad department and develop strategic ad strategies, including ad copy creation, graphic design, publishing, and constantly reviewing and optimizing to increase overall performance. -Manage E-Commerce campaigns in the health, beauty, and fashion sectors, including TikTok Shop creation and Shopify store building. -Serve as the main point of contact for clients, overseeing full project management to ensure successful delivery and client satisfaction.-Manage over $100,000 in client budgets monthly, ensuring effective allocation and optimization.-Prepare quarterly ad reports with key metrics (impressions, reach, CTR, CPC, CPR, ROAS, CVR, demographics, spend) and provide actionable analysis and recommendations.-Conduct market research and competitor analysis to refine advertising strategies to stay ahead.-Run engaging ads on high-traffic platforms like Hulu, TikTok, Meta, Google, Pinterest, LinkedIn, and Airbnb.Marketing Operations-Analyze performance data, to find useful insights that enhance our companies future marketing efforts.-Lead pre and post-launch website development and coding on WordPress, WooCommerce, Shopify, and Squarespace.-Create Meta, Google, TikTok, and Pinterest ad accounts and code installation for Pixels, Domains, Google Analytics, Google Search Console, Google Tag Manager, Bing, and Hot jar.-Creation and coding of our digital marketing courses using Go High Level.-Manage and build Google and YEXT listings for clients to enhance SEO and drive potential customer traffic. -Prospect and engage with small to medium-sized businesses through a combination of video sales letters, email outreach and automated drip campaigns to secure them as new clients.-Leverage platforms such as Facebook, Google, Hulu, TikTok, WordPress, HubSpot, SEMrush, Toast, YouTube, Instagram, Pinterest, Agency Analytics, Google Analytics, Google Search Console, Google Tag Manager, Canva, GoHighLevel CRM, Mark Up, ChatGPT, Yext, and Airbnb.

Tampa, Florida, United States

-Developed and executed comprehensive content strategies across Facebook, Instagram, TikTok, YouTube, and Pinterest that aligns with the clients goals and brand identity.-Engaged with clients' followers to build a community and enhance engagement.-Led video content production, including outlining, creation, and editing.-Increased followers and engagement rates through targeted boost campaigns and creative content.-Monitored social media trends and adjusted strategies to stay ahead of industry changes.

Portland, Maine, United States

-Managed the entire marketing department, team, and projects, ensuring that all tasks were executed on time and aligned with company objectives.-Direct-to-Consumer sales experience by driving revenue through targeted ads and cold outreach for consulting and coaching services.-Analyzed performance data across platforms to gain insights, improving future marketing efforts and guiding campaign strategies with recommendations.-Created estimates and budgets for marketing campaigns based on an analysis of product performance.-Capitalized on industry and marketplace trends by introducing innovative marketing solutions to my team.-Boosted brand awareness and generated leads through weekly newsletters to customers.

Portland, Maine, United States

-Managed and executed organic social media posting strategies across multiple platforms to enhance brand visibility, engagement, and community growth.-Created graphic designs, videography, and photography content for the brand along with editing.-Created and published promotional health messages through daily texts and social media posts.-Increased followers and engagement rates through targeted boost campaigns and creative content.