Spearhead newsletter and AI strategy while developing and implementing digital editor training programs. Contribute to the creation and enhancement of both new and existing editorial products by collaborating with newsrooms, advertising, marketing, subscription and engineering teams to ensure cohesive and effective outcomes.

Provides strategic guidance on digital publishing, newsletters, SEO and social media growth, utilizing analytics to develop effective strategies. Coaches editors on digital growth tactics to enhance their expertise and drive measurable results.

Served as Chair for the 2022-2023 term, overseeing the execution of 2-3 monthly events designed to demonstrate Chattanooga as a prime destination for young professionals to advance their careers.

Instructed "Introduction to Media Writing" to undergraduate students preparing to lead future newsrooms, marketing firms and PR agencies.

Used proven content strategies to amplify Gannett's brands and journalism by growing social media accounts, as well as writing and editing press releases, internal communications and blog posts.

Developed and executed an event content strategy to grow audience and databases through social media, video and print stories. Hired and coached a diverse content team. Brought stakeholders together to create new events.

Projects included social strategy, building teams and workflows, coaching newsroom leaders and crafting internal communications.

Created and implemented projects including engagement strategy for the company’s 150+ newsrooms. Worked closely with our editors across the country to grow digital subscriptions through newsletters, social media and events.

Marketing co-chair for the Associated Press Media Editors, which merged with the National Society of News Editors in 2019 and is now the News Leaders Association. Built marketing plans, executed conferences and participated in board meetings.

Built and led a team of digital producers, photographers, videographers, freelancers and interns. Beat aggressive goals by creating a content strategy based on data around things to do and local personalities. Created and launched podcasts, social accounts and partnerships. Part of a team that co-founded Community Civility Counts and planned and executed large events including World Civility Day. Also part of a team that created a classroom program aimed at empowering students with news literacy and social justice tools.