𝐓𝐫𝐚𝐧𝐬𝐟𝐨𝐫𝐦𝐢𝐧𝐠 𝐬𝐩𝐚𝐜𝐞𝐬.ABSTRACT HOUSE is the world's most sustainable art gallery. We design and make our exclusive collection in our West London studio. Our collection of original paintings, art prints, and picture frames are handcrafted by our expert in-house framing team using the finest materials, and produced to Guild Of Fine Art standards. I manage our financial planning, commercial and comms content strategy for DTC and B2B. I also manage our UX design and customer experience, ensuring art lovers around the world can discover and connect with their favourite new artworks. I write about and speak at events on retail, manufacturing, marketing in a digital first world in trade and sustainability. I head up our Trade Division and lead partner relationships with leading brands, hotels, interior designers, architects and property developers.We have featured in various press outlets and publications including HELLO! Magazine, Livingetc, Good Homes, Country Homes & Interiors, Sunday Times and Sunday Mirror amongst other publications.𝐂𝐨𝐦𝐦𝐞𝐧𝐝𝐚𝐭𝐢𝐨𝐧𝐬: Guild Of Framing, Industry Partner Of British Institute Of Interior Design (BIID). Made In Britain Certified MembersFinalist - Best Small Business 2023 - West London Chamber Of Commerce.Finalist - Best Sustainable Business 2023 - West London Chamber Of Commerce.We offer competitive trade pricing for interior designers, hospitality, catering, property developers and other B2B clients. www.AbstractHouse.com

- Built relationships with major distributors Disney, Universal, Sony, EOne, Lionsgate and independent film distributors.- Managed £2mil annual budget.- Responsible for sales across Digital Display, Email, Print, Tablet, Outdoor- Achieved and exceeded monthly and quarterly sales and activity targets- Coordinating the implementation of the business sales strategy focusing on distributor advertising - Working with the Sales Director to develop innovative and profitable revenue streams- Present ODEON's key advertising packages and assets to senior film distribution and relevant agencies with focus on KPI and digital metrics.- Ensure delivery of the sales plan by effective management of key distributor campaigns/projects- Assist in the transformation of the cinema environment to a more commercially lucrative ad space- Key achievements include delivery to targets, created simplified booking process for outdoor advertising and implemented new campaign reporting for wall vinyls and popcorn advertising- Working alongside Digital Team to assist with new website transformation, from a customer and distributor UX.

- Managed accounts of MGOMD, OMD, PHD Rocket, Zenith and Starcom- Acting as the first point of contact for all bookings, campaign queries, creative and data analysis- Co-ordinating project management of all Digital Display Campaigns to ensure smooth-running- Working with Agency Display Sales team in all aspects of pre & post sales operations to deliver maximum revenue from Digital, Mobile, Print and IPAD platforms.- Reporting on revenue and pipeline using existing tools and Salesforce- Handling all Finance queries, including reconciliations, billing and liaising with third parties.- Working with internal and client-side AdOps/Trafficking Teams to ensure campaigns go live on time, are optimised and deliver to schedule.- Arranging weekly meetings with clients to provide bespoke presentations and discuss post-campaign reports- Monitoring campaign results and analytics using DFP to ensure campaigns are on target to deliver in full and sending weekly campaign reports to clients