• Established client onboarding process to improve customer experience and achieved 30% time savings for the company • Developed standard operating procedures and systemised internal process to uphold service standards• Sourced and managed suppliers in line with project requirements, budget and quality expectations • Negotiated with vendors and reduced company’s operational cost by 10% while maintaining quality standards • Built relationships with vendors and suppliers to ensure sustainability and quality • Ensured accurate projects budgeting and timely payment to suppliers • Setup and organised company resources and project documentations to improve efficiency• Wrote compelling copy for various mediums: SEO, Google Ads, Facebook Ads• Performed ad-hoc website management and content updates• Coordinated technical fixes for clients’ websites (e.g. broken links, slow page speed)

• Worked with Product Owner and led sprints to ensure the flow of requirements from backlog was managed through to production based on project milestones using waterfall / agile methodology• Managed multiple web projects / microsites and oversee the planning, design, development and execution of project deliverables accordingly to budget and timeline• Supported Sales Director in active client communication and manage changes in project scope, schedule and costs• Provide regular project status update and coordinated internal resources or third parties / vendors for seamless project execution• Identified project obstacles and took preventive/corrective actions to mitigate risks and resolve project issues• Planned, oversaw and performed QC with precision in web design and project functionalities as per project requirements• Created and maintained comprehensive project documentation • Conducted project handover to client, create user manuals and perform Wordpress Backend Training• Designed and developed website using Wordpress page builder themes (Exponent / Flatsome / WP Bakery)• Wrote compelling copy for various mediums: Facebook ads, landing page, website, microsite and EDMs • Hired and managed a team of 2 interns. Provided training in web design and quality control, resulting in a 50% increase in efficiency

• Coordinated and worked closely with clients and vendors to execute campaigns based on budget and timeline• Developed and executed digital marketing campaigns across various channels, including Facebook, landing page and EDM (using Mailchimp)• Analysed and reported on campaign performance, using data to evaluate effectiveness and optimised campaigns.• Collaborated with internal team to create effective landing pages and user experiences that drive conversions• Wrote compelling copy across various mediums: Facebook ads, landing page, website, microsite and EDMs • Created ad-hoc graphic design for marketing campaigns

• Drove social community engagement by liaising with different stakeholders (E.g. Grassroot volunteers) in organizing small to large-scale events at both constituency and GRC levels (GRC Average Event Outreach of approx. 2,500 pax) • Coordinated programme planning, marketing and budgeting, delivery of event related materials and post-event report analysis• Continuously sourced opportunities for external partnership collaborations (e.g. Khoo Teck Puat Hospital, Health Promotion Board) to deepen event vibrancy and participant engagement• Work with Assistant Director to conceptualise and design “Emergency Preparedness (EP) Self Assessment Kit”. EP Self Assessment Kit was eventually mass produced and featured on Singapore Channel 5 and other news stations

• Events: Logistic support and execution for Anime Festival Asia 2012 (Odex Pte Ltd), Microsoft Asia Rise 2012 (PMG Asia Pte Ltd, Singapore Grand Prix 2009, Banquet Dinner 2010 (ONE15 Marina Club)• Quality Checks: Mystery Service Audit Checks in Quality for Alliance Healthcare Group (2010), Cocoa Trees (2008)• F&B: Service provider for Waraku Japanese Restaurant (2007) and Fish & Co Company (2007)

• Internship part of Final Year Project (FYP) (Awarded A)• Evaluated and provided insights towards improving business operations and brand image through job rotation among Front Office (guest check-ins, reservations business and concierge services), Western and Chinese restaurants, Housekeeping (room cleaning, cleanliness and quality inspections); and Hotel Sales and Marketing Department.• Supported Marketing Manager in Mandarin to English translations for the website• Initiated improvements of the hotel website design and navigation ease for better user experience• Provided content improvements and language translations (Chinese to English) for hotel’s monthly and anniversary booklets and websites• Performed cleaning duties for hotel rooms as per housekeeping department standards• Welcomed guests upon arrival and performed check-ins