Jasmine Summers

Jasmine Summers Email and Phone Number

Creative Strategy | Client Services | Copywriting & Brand Messaging @ Alpha Dog Advertising
Jasmine Summers's Location
Lancaster Metropolitan Area, United States, United States
Jasmine Summers's Contact Details

Jasmine Summers personal email

About Jasmine Summers

I'm passionate about working at the intersection of product, people, and story. My career journey has taken me from the world of fashion design in New York City to diverse roles across nonprofit, corporate, and agency settings, where I’ve built a foundation in branding, marketing strategy, and client communications.While living and working in Cambodia, I had the opportunity to reposition in-country branding and communications for a nonprofit focused on workforce development, honing my ability to develop impactful messaging and innovative marketing strategies. This experience solidified my belief in the power of thoughtful storytelling and strategic communication to drive engagement and success.Now, in my role as an Account Manager and Copywriter, I bring a solutions-oriented mindset and a knack for collaboration to every project. Whether managing campaigns, refining creative briefs, or overseeing deliverables, I’m committed to helping brands tell their stories in a way that resonates and delivers results.

Jasmine Summers's Current Company Details
Alpha Dog Advertising

Alpha Dog Advertising

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Creative Strategy | Client Services | Copywriting & Brand Messaging
Jasmine Summers Work Experience Details
  • Alpha Dog Advertising
    Account Manager + Copywriter
    Alpha Dog Advertising Jan 2024 - Present
    Lancaster, Pennsylvania, Us
    • Cultivate and manage relationships with 12+ clients, serving as the primary liaison to understand client objectives, align on creative direction, and oversee the execution of integrated campaigns across channels, ensuring seamless results and long-term partnerships.• Drove record-breaking ticket sales and attendance for the 79th U.S. Women’s Open in Lancaster, PA, securing high-value community partnerships, activations, and advertising to enhance event visibility and engagement.• Deliver customized creative assets and data-driven analytics, providing clients with comprehensive reports and actionable insights that drive business growth, optimize marketing strategies, and foster retention and expansion through upselling opportunities.• Lead end-to-end execution of projects, including print collateral packages, digital marketing campaigns, rebranding initiatives, and website builds, ensuring all deliverables exceed quality standards, meet deadlines, and stay within budget while proactively addressing challenges to guarantee client satisfaction.• Manage and optimize paid media budgets across Google Ads, Meta, LinkedIn, and YouTube, analyzing performance and adjusting strategies to maximize ROI and meet client goals within budget.• Develop compelling proposals and pitch decks, crafting persuasive documents that articulate value propositions, drive new business, and strengthen client relationships, contributing to agency success.
  • Alpha Dog Advertising
    Content Specialist
    Alpha Dog Advertising Aug 2023 - Jan 2024
    Lancaster, Pennsylvania, Us
    • Craft persuasive and engaging copy for 20+ clients across diverse marketing materials, including websites, blogs, email campaigns, case studies, publications, print ads, video scripts, and more, driving brand awareness and conversions. • Collaborate with Account and Creative teams, conducting in-depth research to create accurate, compelling content that aligns with brand voice and project objectives. • Edit and proofread content to ensure clarity, consistency, and adherence to brand tone and style, maintaining high standards of quality. • Stay current with industry trends and best practices, integrating innovative and effective writing techniques to enhance content strategy and client results.
  • Revu
    Founder
    Revu Jan 2023 - Present
    • Revu is a pre-loved bridesmaid and formal dress boutique. Offering a size-inclusive, curated inventory selection available for rent and purchase, my mission is to provide an affordable and sustainable alternative to expensive, single-use occasionwear.• As founder, I developed the brand identity and built the Shopify storefront, managing business development, digital marketing, ecommerce merchandising, website editing, copywriting, styling, and client relations.
  • Freelance
    Creative Strategy + Product Development Consultant
    Freelance Jan 2019 - Present
    • Advise fashion startups and small businesses on communications, design, and business development, focusing on brand identity, market trends, retail strategy, creative direction, product design, sustainable sourcing, and ethical production.
  • Nest
    Brand Communications Manager
    Nest Mar 2022 - Mar 2023
    New York, Us
    • Researched, developed, and implemented a new licensing business strategy for the Nest Seal certification mark—a social compliance certification for artisan production and decentralized supply chains.• Led the creation of the Nest Seal messaging framework, defining the value proposition, marketing strategy, and training content to drive adoption, engagement, and certification licensing growth among artisan businesses and brand partners.• Led the synchronization of content development processes for partnership communications across multiple accounts and platforms, creating systems to secure assets and impact metrics to support program recruitment, renewals, and licensing growth, contributing to the overall success and expansion of the certification program.• Collaborated with program partners to create compelling content for email campaigns, blogs, social media, and press, enhancing brand visibility and fostering stronger relationships with key stakeholders.• Oversaw strategic relationships, budget management, and project execution with creative contractors, ensuring timely delivery of high-quality work aligned with stakeholder goals and expectations.
  • Ig Design Group Americas, Inc
    Designer
    Ig Design Group Americas, Inc Oct 2020 - Mar 2022
    Atlanta, Ga, Us
    • Led materials research and new product development for Boye, Dimensions, Felt Works, Paint Works, and Perler brands, driving innovation while supporting creative production, design, and copywriting.• Collaborated cross-functionally to develop retailer-exclusive products, campaigns, and activations for retailers including Michael's, JOANN, Hobby Lobby, Walmart, and Amazon.
  • Fashion Revolution
    Country Coordinator
    Fashion Revolution May 2019 - May 2021
    London, , Gb
    • Strategized and supported Cambodia garment industry research and reporting, local ethical brand exposure, and textile waste reduction initiatives, bringing local industry leaders together to advocate for systemic change.• Secured funding from the C&A Foundation for Fashion Revolution Week 2020 and adapted the live events into a series of engaging virtual experiences that attracted thousands of viewers from around the world. • Planned, executed, and moderated digital events covering topics such as the pandemic’s impact on fashion production, garment worker health, and multi-stakeholder panel discussions.
  • Nomi Network
    Program Manager + Designer
    Nomi Network Aug 2019 - May 2020
    New York, Ny, Us
    • Identified, strategized, and executed new initiatives for Nomi Network Fashion Incubator• Led the Nomi International Fashion Training curriculum development and taught courses within my areas of expertise• Provided on-site mentorship, consultation, and coaching to local partner organizations, social enterprises, and ethical production centers• Served as the main point-of-contact for all fashion incubator inquiries; liaised between Cambodia and NYC office • Recruited, coordinated, and prepared guest trainers to teach Nomi International Fashion Training courses relevant to fashion business, design, and technical production• Supported operations and marketing managers in all areas of communication—updating and refining processes to clarify local brand identity, identify target beneficiaries, and grow community engagement• Managed all volunteers and interns at Nomi Network Fashion Incubator• Managed Program and Production teams and budgets at Nomi Network Cambodia• Provided design direction and sustainable solutions for Nomi brand and all corporate partnership products
  • Nomi Network
    International Fashion Fellow
    Nomi Network Aug 2018 - Aug 2019
    New York, Ny, Us
    • Fundraised $10,000 for Nomi Network in 10 weeks prior to beginning my fellowship, supporting key initiatives and growth.• Conducted research on potential partner organizations, panel speakers, and industry leaders to drive impactful collaborations and partnerships.• Designed, sourced, and managed the development and production of NOMI products, while leading strategic partnership projects to enhance brand visibility.• Planned and executed high-impact Nomi Network Cambodia events, including networking nights and panel discussions, generating over $10,000 in revenue for local artisans and social enterprises.• Doubled the number of training programs offered in my first year and increased beneficiary engagement, expanding the organization’s reach and impact.• Built new ethical production partnerships in Cambodia, providing international market access for local SMEs.
  • Macy'S
    Assistant Designer
    Macy'S Sep 2016 - Aug 2018
    New York, Ny, Us
    • Conducted design development, research, and presentation of knit and sweater silhouettes, stitches, trims, materials, motifs, new techniques, and market research• Prepared line and presentation materials: creating concept packages, fabric boards, design boards, graphic artwork packages, and styling guides• Communicated on a daily basis with overseas offices, collaborating and problem solving to create the best product possible• Managed all production tracking and color approvals of knit downs, labdips, and trim submits• Creation of tech packs, communicating all materials and construction details to tech designer and uploading to PLM system• Successfully completed Macy's Executive Development Program
  • Macy'S
    Design Intern
    Macy'S Jun 2015 - Aug 2015
    New York, Ny, Us
    • Assisted INC associate sweater designer with daily responsibilities: sketching, market research, and tech pack creation• Collaborated with other interns to create a market research presentation, presenting opportunities for growth and innovation within women's denim
  • Stoll America
    Design Intern
    Stoll America Jan 2015 - May 2015
    Greensboro, North Carolina, Us
    • Provided production assistance by patternmaking, performing quality control, and hand finishing garments knit in-house• Organized and maintained Stoll’s extensive pattern library• Participated in Stoll’s two-day intensive IBO hand-flat knitting class
  • Rachel Antonoff
    Design Intern
    Rachel Antonoff Jan 2015 - May 2015
    • Oversaw local sample production within garment district, sourcing materials, assisting with design communication, artwork development, and sample management• Provided on-set photo shoot and fashion week support by managing line sheets, dressing models, and assisting with event production and set design

Jasmine Summers Skills

Fashion Illustrator Photoshop Fashion Design Apparel Social Media Illustration Fashion Illustration Draping Microsoft Office Adobe Photoshop Trend Research Pattern Making Adobe Creative Suite Textiles Indesign Adobe Illustrator Tech Packs Design Research Styling Event Management Sewing Optitex Customer Service Creative Problem Solving Research And Development Product Design Product Development Trend Analysis Visual Merchandising Product Lifecycle Management Supply Chain Management Supply Chain Optimization Art Direction Travel Visual Design Interpersonal Communication Interpersonal Skills Organization Skills Operating Budgets Creative Skills Trend Forecasting Creative Concept Design E Commerce Event Planning Project Management Concept Development Interior Design

Jasmine Summers Education Details

  • Kent State University
    Kent State University
    Fashion Design

Frequently Asked Questions about Jasmine Summers

What company does Jasmine Summers work for?

Jasmine Summers works for Alpha Dog Advertising

What is Jasmine Summers's role at the current company?

Jasmine Summers's current role is Creative Strategy | Client Services | Copywriting & Brand Messaging.

What is Jasmine Summers's email address?

Jasmine Summers's email address is ja****@****est.org

What is Jasmine Summers's direct phone number?

Jasmine Summers's direct phone number is +140531*****

What schools did Jasmine Summers attend?

Jasmine Summers attended Kent State University.

What are some of Jasmine Summers's interests?

Jasmine Summers has interest in Civil Rights And Social Action, Arts And Culture, Human Rights.

What skills is Jasmine Summers known for?

Jasmine Summers has skills like Fashion, Illustrator, Photoshop, Fashion Design, Apparel, Social Media, Illustration, Fashion Illustration, Draping, Microsoft Office, Adobe Photoshop, Trend Research.

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