Founded and grew a successful consultancy specializing in applying behavioral science principles to UX and CX challenges:*Established the company from the ground up, evolving from pro bono work to publishing influential white papers and securing full-time projects with major clients.*Conducted research that significantly improved client performance metrics and refined marketing strategies.*Leveraged deep data analysis to craft resonant messaging, boosting customer engagement across various platforms.*Applied psychological principles to design, enhancing brand satisfaction and overall user experience.*Optimized content for emails and surveys, resulting in improved response rates and higher-quality feedback.*Mentored teams in behavioral science applications and led webinars for industry leaders, sharing key strategies for user-centric design and decision-making.

Led cutting-edge UX research at Meta's FAIR (Fundamental Artificial Intelligence Research) group, focusing on the intersection of AI and real-world applications:*Spearheaded innovative, end-to-end research initiatives to understand global user needs, directly influencing AI development and UX design.*Collaborated closely with cross-functional teams, including product managers and engineers, to align research outcomes with Meta's strategic goals.*Excelled in a fast-paced environment, prioritizing research efforts to stay ahead of emerging AI trends and user needs.*Transformed complex data into actionable insights, driving design decisions and product innovation in AI-powered features.*Bridged communication gaps between design, product, engineering, and marketing teams, ensuring research findings translated into tangible product improvements.*Contributed to groundbreaking projects, including the development of AI-powered speech translation systems for low-resource languages on Facebook and Instagram.

Played a key role in Ipsos' Behavioral Science Center, a specialized consulting division complementing their renowned research offerings:*Led a high-performing team in pioneering research initiatives, enhancing the company's consulting capabilities alongside traditional market research services.*Utilized advanced data analysis techniques to guide Fortune 500 companies, seamlessly integrating behavioral insights with conventional market research methodologies.*Authored influential whitepapers that combined cutting-edge behavioral science with Ipsos' robust qualitative and quantitative research strengths.*Engaged directly with C-level executives, translating complex behavioral insights into actionable business strategies.*Developed and implemented innovative research methodologies that bridged the gap between academic rigor and practical business applications.

At Beesy, as a pioneering consultant and one of the first academics invited to join the consulting team, I specialized in translating complex behavioral science principles into practical business solutions. My role encompassed designing and executing rigorous research studies and experiments to uncover deep insights into consumer behavior and decision-making processes. Leveraging my expertise in behavioral economics, I developed and implemented evidence-based strategies that significantly improved client outcomes across various industries. Through close collaboration with clients, I communicated complex insights in an accessible manner, guiding strategic decisions and fostering a deeper understanding of behavioral science's impact on business. My work not only contributed to Beesy's innovative approach to consulting but also helped establish its reputation as a leader in applying behavioral science in the business world.

At SIVO Insights, a market research firm based in Minneapolis, my role as a consultant involved leading a diverse array of projects that leveraged my deep understanding of consumer psychology and market research methodologies. I was instrumental in writing whitepapers and position pieces that highlighted cutting-edge insights into consumer behaviors and market trends.My work also entailed comprehensive data analysis, where I applied statistical techniques to decipher complex datasets, translating them into actionable business strategies for our clients. This blend of theoretical knowledge and practical application enabled SIVO to deliver high-value, evidence-based recommendations, helping clients navigate the complexities of their respective markets with greater confidence and clarity.

As an academic instructor at Carlson School, known for its academic rigor, I brought fresh approaches to marketing education. Here's what I did:Pioneered the use of Markstrat simulation in Principles of Marketing, a first at Carlson School.Led groundbreaking experiments in choice responsibility, delving into behavioral biases and decision-making.Crafted courses with a focus on real-world application, including Stukent digital marketing for the digital marketing class.Mentored over 300 students, teaching marketing fundamentals, research techniques, and digital strategies, bridging academic concepts with business reality.

Secured a tenure-track faculty position at Darla Moore, where I managed an extensive research portfolio and published in leading journals. Here's more on what I accomplished:*Ran hundreds of research studies, both in a behavioral lab and online, contributing significantly to the field.*As faculty senator and committee leader, elected by peers, I steered the school's academic direction.*Led innovative research in online decision-making, breaking new ground.*Taught over 400 students, demystifying marketing research and promoting data-driven decision-making.*Mentored honors students and co-advised doctoral candidates, guiding their academic and research pursuits.

At Fisher College, I led major research initiatives and was selected as an AMA-Sheth Doctoral Consortium fellow, representing the top PhD student in marketing from the school, along with attending several other prestigious consortia. here's what I achieved:Conducted over 150 studies with 20,000+ participants, significantly contributing to research.Gained international recognition, presenting at 20+ conferences worldwide.Specialized in consumer psychology research, enhancing understanding of consumer behavior.Elevated Fisher College's profile through impactful talks on global stages, including at South by Southwest.