Summer Wheelock Email & Phone Number

Greater San Diego Area

• Event Management Services; Strategy, Marketing & Creative
• Effectively partnered with external and internal teams to drive successful campaigns and ensure they are executed with the right message, on time and within budget.
• Drive and execute campaign strategies for the direct mail campaign to increase revenue growth.
• Meet deliverables in a deadline environment.

Greater San Diego Area

• Develop, analyze and optimize recommendation strategies to drive revenue through multiple channels including website, email, mobile, and related media outlets for clients.
• Overseeing and coordinating the strategic, creative, and tactical approach for direct-response, innovative, and special marketing programs for clients.

Greater San Diego Area

• Manipulated and analyzed large data sets to create actionable information that drives the strategy for multichannel direct marketing programs.
• Created strategic reccomendatins on how to improve email and direct marketing effectiveness and efficiency based on campaign and fiscal year data.
• Translated marketing/business requirements into data and programming output from relational databases.
• In-depth knowledge of direct marketing methodologies related to customer list selection, targeting, segmentation, and program pricing for Turbo Tax, Quicken and Mint.

Greater San Diego Area

• Design and developed strategies for revenue-driving, multi-channel direct marketing programs.
• Directed, conducted, and solicited front and back-end analysis of all direct marketing/direct response/special marketing programs.
• Generated reporting in order to evaluate effectiveness and provide recommended modifications/program changes that would lead to improved sales/yields as necessary to the Executive Staff.
• Researched and analyze current database to effectively plan, direct, and execute promotions.
• Contributed to revenue growth through successful management of customer acquisition, retention, and recovery efforts.
• Introduced multiple new targeted programs and revised several existing campaigns to increase overall profitability.

Greater San Diego Area

• Lead project manager and chief project contact for all marketing and advertising efforts.
• Effectively leveraged all company competitive advantages represented by customer database.
• Managed and monitored all property direct mail marketing programs. Evaluated overall effectiveness and recommend modifications to management as necessary.
• Contributed to measurable revenue increases through direct mail offers programs that accounted for 20% of gaming floor revenues.
• Designed, developed, and managed direct mail and e-marketing acquisition, retention, and lead generation programs to enhance revenue growth.
• Accountable for estimating and cost reporting of all direct mail campaign efforts.

Greater San Diego Area

• Coordinated and facilitated all regional incentive programs designed to increase sales revenue.
• Coached and trained staff on selling techniques and strategies to maximize performance and achieve goals.
• Tracked and analyzed sales data for Retail Associates and retail store performance.

Bachelor Of Science (Bs), Marketing

Bachelor'S Degree, Business, Management, Marketing, And Related Support Services