Summer Yeh Email and Phone Number
Summer Yeh completed a MA at the ArtEZ Fashion Masters. She is a columnist and correspondent for Fashion Trend Digest, one of the most widely read online fashion magazines in China, in addition she is providing content, editorial support and PR/Marketing for the Asia focused start-up magazine: elsewhere (http://elsewhere- zine.com/). Summer Yeh has interned at Honest By; working to promote the brand in China, and Totem PR in Paris where her role was to liaise with stylists and help prepare for various shows and showrooms during the AW 2014-15 fashion weeks.She is most interested in cross cultural branding, most of her roles to date have included a cross cultural element. She can facilitate effective communication between European and Chinese markets combining an European eye and approach with cultural fluency in the Chinese market.Summer Yeh is passionate about bridging Chinese Fashion to the Global Fashion industry, linking fashion to culture, and culture to fashion. She is a fetishist fashion curator with an eccentric, integrating and refreshing eye.
Hi-Europe
View- Website:
- hi-europe.net
- Employees:
- 8
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Content CreatorA Day Magazine Jan 2019 - PresentHong Kong, Hong Kong SarArticles on Lifestyle, Culture and Fashion Time sensitive writing to gain attention and build readership
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EditorHi-Europe May 2018 - PresentRotterdam, South Holland, NetherlandsCreate and Edit Content focused on Fashion and TravelCity specials and feature on Vienna and London, and other feature writingCopywriting for Advertisements Build relationship with tourism industry, fashion brands, interviewing people in industry -
Marketing Executive (Asia Region)Elsewhere Magazine May 2014 - Dec 2017Building & Maintaining relationships with Designers, Brands & other MediaFacilitation cooperation between Magazine and Partners on Promotional Events.Enhancing the Brand Identity of the Magazine Preparing & Publishing Press MaterialsSupport on Editorial, Translation and Content Creation.
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Fashion CorrespondentFashion Trend Digest Sep 2012 - May 2016Amsterdam Area, NetherlandsExpanded FTD coverage of Paris fashion WeekInterviewed with fashion or related field’s insidersReported European fashion show, events
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P.R. AssistantTotem Jan 2014 - Apr 2014Paris Area, FrancePR activities associated with AW 2014/2105 fashion weeks.
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Branding Assistant (Greater China)Honest By. Apr 2012 - Jul 2012Antwerp Area, BelgiumResponsible for:Promoted brand awareness in ChinaCreated market specific branding materialsApproached magazines & blogs to report on brand
Summer Yeh Skills
Summer Yeh Education Details
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Fashion Strategy
Frequently Asked Questions about Summer Yeh
What company does Summer Yeh work for?
Summer Yeh works for Hi-Europe
What is Summer Yeh's role at the current company?
Summer Yeh's current role is Experienced Chinese Language Content Creator.
What schools did Summer Yeh attend?
Summer Yeh attended Artez Hogeschool Voor De Kunsten.
What skills is Summer Yeh known for?
Summer Yeh has skills like Fashion, Journalism, Photoshop, Editorial, Branding, Social Media, Blogging, Adobe Illustrator.
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