Summer Yeh completed a MA at the ArtEZ Fashion Masters. She is a columnist and correspondent for Fashion Trend Digest, one of the most widely read online fashion magazines in China, in addition she is providing content, editorial support and PR/Marketing for the Asia focused start-up magazine: elsewhere (http://elsewhere- zine.com/). Summer Yeh has interned at Honest By; working to promote the brand in China, and Totem PR in Paris where her role was to liaise with stylists and help prepare for various shows and showrooms during the AW 2014-15 fashion weeks.She is most interested in cross cultural branding, most of her roles to date have included a cross cultural element. She can facilitate effective communication between European and Chinese markets combining an European eye and approach with cultural fluency in the Chinese market.Summer Yeh is passionate about bridging Chinese Fashion to the Global Fashion industry, linking fashion to culture, and culture to fashion. She is a fetishist fashion curator with an eccentric, integrating and refreshing eye.