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Summer Teal Simpson Hitch is listed as Senior Strategy Consultant—Brand Strategy, Creative Strategy, Naming, Communications Strategy, Messaging Strategy at NorthPoint Development, based in Savannah, Georgia, United States. AeroLeads shows a matched LinkedIn profile for Summer Teal Simpson Hitch.
Summer Teal Simpson Hitch previously worked as Chief Strategy Officer (CSO) at Northpoint Development and Senior Strategy Consultant at Snapshot Interactive. Summer Teal Simpson Hitch holds Masters, Natural Resources & Sustainable Development from Universidad Para La Paz.
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When I joined a small digital design agency nine years ago, neither they nor I knew what Brand Strategy was. I’d been brought on to assist them with copywriting, but with my background in research and writing, the designers started coming to me in search of rationale for the brands they were designing. They asked me to help them research and articulate intention behind those brands that could inform, even drive, the design process. The evolution of that became a robust and time-tested Brand Strategy process that would inform every brand design element that we touched at that agency, with over 100 projects/brand being served by that strategy. While that evolution was taking place, a similar evolution was taking place across the design industry: the launch and great success of strategy-led, intentional brands. Agencies that were leading the charge with Brand Strategy were creating meaningful, compelling brand experiences. And the world took note.They took note of the small agency where I was pushing strategy, too. That agency more than tripled in size and profit. We began working with large and reputable companies, changemakers in their industries. And I continued to hone my skills to impact a visually-driven market with words, foraying into Communications Strategy and beyond. Today, strong strategy is table stakes for design agencies. Gone are the days when “clean and friendly” brand visuals are sufficient to connect with consumers in the world. The global community is overrun with products and increasingly desensitized to brands. Without great strategy we cannot responsibly create relevant brand systems that will thrive. Which is why I’ve decided to channel my passion, experience, and expertise into teachable curricula for design teams: to help them streamline a more strategic design process, and to design better, more intentional brand systems for their clients—systems that inspire consumers globally, and design that resonates.
Listed skills include Writing, Social Media, Publications, Magazines, and 29 others.
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Savannah, GA, US
Dynamic leader at the intersection of strategy and marketing. Driving growth and innovation through data-driven insights and compelling brand experiences. Proven track record in developing and executing successful marketing campaigns, while shaping long-term business strategy. Skilled in building high-performing teams and fostering a culture of creativity.
Click to edit position descriptionHelp lead the branding team and branding process.Assist with internal creative projects. Emphasize and implement brand strategy.Create holistic and consumable Brand Strategy documentation.Write and/or edit all internal copy and strategize on content. Manage blog. Assist with content strategy and write copy for clients.
Writer and contributor to various local, state and national publications, including web-based. Blogger, copy writer & events coordinator. Notable clients include Savannah Magazine, South Magazine, Connect Savannah, Savannah Film Festival, Vogue's Fashion's Night Out Savannah, The Unchained Tour, Creative Coast Alliance/Savannah Economic Development.
Director for inaugural five-day music festival featuring more than 52 bands in 10 venues. Managed staff core, coordinated team of over 30 volunteers, assisted with communications, marketing, fundraising, merchandise, band hospitality, and press coverage. Organized five premiere after parties and an accompanying concert poster contest and exhibit/reception..
Atlanta, GA, US
Ensured quality and timely implementation of project and program development, policy recommendations, grassroots outreach, report composition, and communications. Led development and implementation of marketing, membership and outreach strategies for coastal region, including the Conservancy’s Coastal Tour and other annual events. Organized community.
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Summer Teal Simpson Hitch works for NorthPoint Development.
Summer Teal Simpson Hitch is listed as Senior Strategy Consultant—Brand Strategy, Creative Strategy, Naming, Communications Strategy, Messaging Strategy at NorthPoint Development.
Summer Teal Simpson Hitch is based in Savannah, Georgia, United States while working with NorthPoint Development.
Summer Teal Simpson Hitch has worked for Northpoint Development, Snapshot Interactive, Heyo, Unfold, and Zypsy.
You can use AeroLeads to view verified contact signals for Summer Teal Simpson Hitch at NorthPoint Development, including work email, phone, and LinkedIn data when available.
Summer Teal Simpson Hitch holds Masters, Natural Resources & Sustainable Development from Universidad Para La Paz.
Summer Teal Simpson Hitch is listed with skills including Writing, Social Media, Publications, Magazines, Brand Development, Press Releases, Media Relations, and Event Planning.
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