Sumudu Peiris Email & Phone Number

Negombo, Wp, Lk

Sri Lanka

Peliyagoda, Sri Lanka

Highlights• Plan and implement the portfolio strategy for the school stationery sub-category as Project Lead. Directed exercises related to segmentation, brand alignment, renovation / innovation opportunities and 3-year planning. • Lead the revamping of the School Glue category and portfolio development under the Sunflower Yellow Pencil brand. Segmentation evaluation, concept testing, packaging development, consumer insight development & communication mix development, media strategy development, execution development & deployment as well as P&L management (CAPEX, volume, A&P) are within my purview.

Peliyagoda, Western, Sri Lanka

Highlights• Chair the re-positioning of the heritage brand Atlas Chooty pens to make it more relevant to the TG. The resulting strategy elevated Atlas Chooty to the most used pen by the TG, who previously rated the brand as old fashioned. • Oversaw the strengthening of the multi colour ball pen portfolio by introducing the Cool Multi-Colour assortment & the Glitter Multi- Colour assortment.•Initiate and deploy the “Manasaloka: Learning Through Experience” programme for grade 5 scholarship exam students in collaboration with the zonal educational offices. It is the first of its kind in 'edu-tainment'.

Colombo, Western, Sri Lanka

•Proactively engaged with international business partners to introduce and establish international brands in the local market•Coordinated the international marketing teams and local creative teams to design and develop branding toolkits that suit the local market•Determined, designed and implemented effective communication campaigns through both conventional and digital media to meet set growth targets •Organized and conducted product trainings to the front-line staff, elevating their ability to convince a customerHighlights• Initiated and implemented a ‘shop in shop’ concept to introduce a utility bill payment facility inside 300+ Abans showrooms island wide. This increased shopper traffic to the showrooms and created TOM for Abans.• Led event management and coordination of corporate campaigns. Worked cross functionally with internal outdoor event teams & event management agencies to organize mega level annual outdoor campaigns called “Crop Sales” in outstations with outstanding success in terms of customer footfall and sale value.

Colombo, Western, Sri Lanka

Was assisting the brown goods branding team as a beginner right after the graduation. Handled the CDMA and mobile phone businesses for the company. Worked cross functionally with leading telecommunication partners of the country in establishing a successful business unit for the company.

Bachelor'S Of Science, Management And Information Technology

Primary And Secondary Education

Activities and Societies: Actively involved in school level leadership roles and maintained above average grades in exams