Sunaina Kapoor Email and Phone Number

I lead brand strategy, product integrations, influencer/creator partnerships, ATL campaigns, and growth marketing for our global partners Smule and Wattpad. This is a marketing role where I work with a globally distributed team and also handle external partner relationships.We built the brands on storytelling, and community engagement programs while driving cultural acceptance and aspiration. Also, created highly popular brand IPs to generate category ownership.

I was responsible for the brand management and operations for Times Card (Credit and Debit Card in partnership with HDFC) and Speaking Tree. Was part of launching the new brand personality of the Debit Card focussed on first time jobbers to build loyalty amongst the Times Points ecosystem to drive potential stickiness with through content partnerships.Conceptualized the Speaking Tree Retreat as an IP to drive deep engagement with Speaking Tree as a brand. This also added to a… Show more I was responsible for the brand management and operations for Times Card (Credit and Debit Card in partnership with HDFC) and Speaking Tree. Was part of launching the new brand personality of the Debit Card focussed on first time jobbers to build loyalty amongst the Times Points ecosystem to drive potential stickiness with through content partnerships.Conceptualized the Speaking Tree Retreat as an IP to drive deep engagement with Speaking Tree as a brand. This also added to a new revenue line, as part of the Times marketing IP team.Developed the marketing strategy for the retreat using content formats, on-ground experiences, speaker associations, public relations, lead generation, online ticketing revenue marketing, advertising, and promotion. Show less

As the Brand Lead on Dettol (Reckitt) for India, South East Asia, the Middle East, and Africa, responsible for executing product and behavior change campaigns across print, television, and digital platforms. Led the award-winning ‘Dettol ka Dhula’ campaign. I also implemented social impact initiatives for Dettol - Banega Swachh India. I was also a part of research and strategy for new product development for Dettol.

5 years in the agency gave me meaningful exposure to diverse categories and business challenges. I worked with CEOs and CMOs of SMEs across India. Notable achievements were leading the entire rebranding piece for Pearl Academy, and launching India’s largest organized dental chain, Axiss Dental while working on digital and mainline campaigns.