Sunayna Luthra

Sunayna Luthra Email and Phone Number

CRM & Loyalty Manager at Ecosa @ Ecosa
Sunayna Luthra's Location
Greater Adelaide Area, Australia
About Sunayna Luthra

I fuse creativity with data analytics to architect CRM strategies that not only bolster brand growth but also cement customer loyalty. With over 15 years in the digital domain and 5 years deep-diving into CRM, my forte lies in devising and executing CRM blueprints tailored for customer retention, re-engagement, and loyalty. This spans a diverse range of sectors, disciplines, and platforms, including Klaviyo, Braze, Emarsys, and Marketing Cloud.My track record boasts successful management and hands-on involvement in CRM technology migrations and implementations. Bridging the gap between various internal and external teams - from design aficionados to compelling copywriters and brand strategists - has always been pivotal in my role.Specializations: #Lifecycle | Braze | Klaviyo | Emarsys | Marketing Cloud | E-commerce | Email Marketing | Omni Channel Communications | Digital Strategy | CRM Campaign Management | Customer Engagement Marketing | Retention & Growth

Sunayna Luthra's Current Company Details
Ecosa

Ecosa

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CRM & Loyalty Manager at Ecosa
Sunayna Luthra Work Experience Details
  • Ecosa
    Crm & Loyalty Manager
    Ecosa May 2023 - Present
    Melbourne, Victoria, Australia
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  • The Oodie
    Email Marketing Manager
    The Oodie Sep 2021 - May 2023
    Adelaide, South Australia, Australia
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  • Ryderwear (Aust) Pty Ltd
    Digital Marketing Strategist
    Ryderwear (Aust) Pty Ltd Feb 2019 - Sep 2021
    Adelaide, Australia
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  • Dgreat Solutions
    Seo/Ppc Specialist
    Dgreat Solutions 2018 - Jan 2019
    Adelaide, Australia
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  • Igxact Soft Technologies Private Limited
    Seo/Digital Marketing Manager
    Igxact Soft Technologies Private Limited Aug 2012 - 2017
    Mohali, India
    Proactive SEO Manager that always finds ways to utilize proven marketing techniques in developing internet marketing programs. Most known for staying up to date on search engine algorithms, understanding the best ways to optimize a website and gauging the most effective website design methods. A practical professional that understands the need to stay current in an internet-based profession
  • Soft System Solution
    Online Marketing Manager
    Soft System Solution Aug 2008 - Jul 2012
    Chandigarh Area, India
    Managed team of SEO interns; created, amended, and monitored SEO campaigns of several overseas clients. Responsible for all SEO campaigns as well as providing the resources for fulfillment. Developed and implemented many Reputation management campaigns for high profile clients in New York like Elie Hirschfeld (defaming news was on NYDailyNews), Ronn Torrosian (founder of New York City-based 5W Public Relations (5WPR) (Defaming website was gawker.com).Responsible for client account retention. Meet with clients over the video conferencing, analyzed their individual organic search needs.Educated the editorial team on SEO fundamentals in writing for an online publication and tracked their success. Monitored the output and the quality of the writing assigned to various writers.Implemented a reward incentive in SEO department.
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  • A-1 Technology
    Sr Seo/Ppc Analyst
    A-1 Technology Jun 2006 - May 2008
    India
    Monitored and analyzed SEO Campaigns.Manage relationships with web developers and marketing teams to properly implement SEO best practices in coding and campaigns.Worked with other SEO team to brainstorm new ideas and identify complex issues faced by new and existing clients. Used to work on A/B testing for better conversion rate.Set up and managed PPC (also called pay-per-click, paid placement, or paid search) strategy on Google Adwords.Up-to-date information about search engine algorithms and capable of suggesting efficient methods to improve site rankings.
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  • Jack & Gill
    Seo Analyst
    Jack & Gill 2004 - 2006
    Started this job as an Intern and worked for 2.5 years. Completed search engine keyword research in accordance with SEO strategic content plans to optimize pages.Maintained site link visibility for 20 + client websites by using different strategies and successfully creating variety of inbound links.Assisted in completing link building and cross-platform optimization for web pages.Competitive analysis – Viewing top competitor sites for target keywords.Analyzing backlinks and outbound links and strategies used to gain traffic.Keyword analysis using Google Adwords Keyword Tool.

Sunayna Luthra Education Details

  • Sikkim Manipal
    Sikkim Manipal
    Information Technology
  • Dav
    Dav

Frequently Asked Questions about Sunayna Luthra

What company does Sunayna Luthra work for?

Sunayna Luthra works for Ecosa

What is Sunayna Luthra's role at the current company?

Sunayna Luthra's current role is CRM & Loyalty Manager at Ecosa.

What schools did Sunayna Luthra attend?

Sunayna Luthra attended Sikkim Manipal, Dav.

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