Sundaresh Iyer Email & Phone Number

London, England, Gb

London, Gb

Canada

Creating opportunities to build intelligent analytical automations to replace processes and decisions for companies with legacy digital infrastructure

Vancouver, British Columbia, Canada

- Focused on providing Customer centric intelligence and providing architypes and cohorts for different targeted marketing efforts. - Managed and enhanced companies marketing attribution model to a multi channel framework- Headed reporting migration for the marketing organization from Mode to Tableau

Vancouver, British Columbia, Canada

Developing Salesforce CRM and Tableau BI capabilities for Nissan's dealer management systems

Vancouver, British Columbia, Canada

Enable and Managing the release of experimentation & personalization features that help enable business to be on top of this dynamic marketing landscape. My key responsibilities include:- Achieved 120% feature completion rate for enhancements, while prioritizing privacy, security and service reliability.- Drove the capture of compliance scenarios for 3rd party scripts on the entire platform saving at least 100+ Man hours of re-work due to GDRP guidelines.

Mumbai, Maharashtra, India

Worked as an Analytics lead my 8 member team and continued to support global marketing and analytics programs during a time of team transition. Some of the key areas of work I managed during this time were:- Collaborated with 10+ regional and department managers to develop customer journey automations that increased marketing reach by 40%, CTA by more than 18% and doubling reporting efficiencies.- Created, delivered Marketing Analytics, personalization & A/B testing trainings to 30+ marketing leaders across 3 global regions reducing need for 3 additional employees.- Influenced the adoption of Adobe Analytics, Adobe Target and Adobe Audience Manager across APAC and EMEA. Trained multiple stakeholders, managers and directors on using the analytics software and data story telling.

Mumbai, Maharashtra, India

Part of the FedEx's early wins in company wide Digital Transformation, I was a founding member of the Digital COE team involved with marketing intelligence and customer experience initiatives for EMEA, APAC and Lat Am regions. Key Responsibilities in- Marketing Analysis & Insights:- Experience Management:- Digital data Education and Training

Gurgaon, India

Worked on different facets of marketing analytics using social media data, transactional data and web traffic data to identify trends and gaps effecting the topline growth of multinational brands belonging to varied sectors like FMCG, OTC Pharmaceutical and Cosmetic industry.- Analyze online customer chatter for Diabetes drugs and highlight negative sentiments, comments through themes and actionable insights that help J&J to address its customers.- Provide reporting and trend analytics for the online stores of Estee Lauder Brands. Extract insights that help highlight anomalies in data. Reduce time to report.- Manage implementation of tags and out of the box reports for Turner Broadcastings OTT app analytics leveraged through adobe analytics, DTM.

Nkp, Mumbai

Worked on two projects:1. New Priority Sector RecomendationsStrategic view on the impact of these recommendations and the steps taken to ensure compliance with RBI regarding minimum requirements to qualify as an overseas Bank.2. Process improvement for different functions within DBApplying process improvement initiatives to various functions after extensive discussions and research on applicable models involving similar organizational structure.

Mumbai Area, India

- Worked in the Banking Industry as Quality Assurance Engineer understanding process and finding edge cases in user functionality across loans, mortgages, investment banking technology and trading.- Worked at a young age for a Fortune 10 bank in Hong Kong as onsite coordinator and test lead during a critical product launch that was delivered 2 weeks before time and received wide appreciation for that and for documentation and handoff.- Key responsibilities and deliveries Test Execution, Analysis and Reporting Onsite Test Lead Test performance optimization Change request and test analytics, providing key non-performing areas

Pgdm, Marketing

Activities and Societies: The Alumni Relationship Committee

Bachelor Of Engineering, Electronics And Telecommunication

Activities and Societies: Electronics Club, Robotics, Business Technology Club, IEEE member

Education record