Sundram Bajaj Email & Phone Number

Meghalaya, India

Bengaluru, Karnataka, India

Bengaluru, Karnataka, India

• City Lead:
• Led the initiation & execution of a pioneering project aimed at assessing the effectiveness of newly formulated CVP (revamped credit policy & return period) resulting in 20% MoM GMV growth, 90% WoW buyer retention, 85%.
• Spearheaded 7 new city launches by designing relevant product portfolio mix (BCG growth-share matrix) based on primary research and competitor benchmarking contributing an average GMV of 2 Cr/month with 2.4% gross.
• Facilitated market expansion in 48 villages of UP through SWOT analysis, consumer segmentation, and brand perceptual mapping resulting in the addition of 2000 new buyers contributing 3 Cr GMV (46 Lacs merch income.
• Recognized as Best Project Manager (award by Udaan strategy team) for going beyond the firm’s expectations & delivering 10% MoM growth

• Selected amongst 250+ as a POC for 1.7k+ alumni, handling a total budget of Rs. 12L+ for various events
• Fostered the growth & reach of social media handles by engaging and building relationships with alumni
• Organized Corp. Alumni Workshops; formalized National, International Chapters & Alumni Association

• Digital Marketing Campaign targeting Retailers
• Conducted cohort-wise primary research among 300+ GT retailers to understand & analyze their digital media behavior
• Profiled Pvt. food brand’s buyer based on RFM analysis & devised marketing strategy targeting each cohort separately
• Strategized On App Marketing Campaign for 3 Pvt. food brands (Annabhumi, Jayabhumi, Vitadrop) based on the results obtained from a pilot campaign run for 21k buyersImprovised POS visibility: Merchandising
• Modeled primary research to analyze the potency of the pilot project for Annabhumi executed in Delhi
• Ideated merchandising unit designs for 5 staple food categories based on the analysis of Product Placement Norms

Shillong, Meghalaya, India

• Orchestrated Social Media Marketing Campaign for Instagram, which gained over 1500 followers and the website was able to gain traffic of 150,000+ viewers.

Fatehabad, Haryana, India

• Prospected the Sponsorship Presentation & designed an E-mail marketing campaign targeting retailers of Madhya Pradesh
• Analyzed the different Marketing Strategies applicable to the e-commerce market of Agri Inputs in India

Zirakpur, Punjab, India

• Compiled and prepared a thorough report on the Crop Contingency Plan of Bhiwani District
• Modeled secondary research on data extrapolated from IMD website & agriculture statistical abstracts of Haryana

Master Of Business Administration - Mba

• National 2nd Runner up Google Case Challenge 2021 • Campus Finalist in HULT prize competition 2021 • Campus Finalist in JSW Challenge.

B.Sc (Hons) Agriculture, Agriculture, Agriculture Operations, And Related Sciences

• College Rank Holder-1 (2016-17) • Member of Students' Counseling and Placement cell(2019-2020) • Hostel President (2018-19) • Student.

10+2, Science(Medical)

10

• Got Class Rank 1 & Olympiad rank 249 in International Informatics Olympiad