Sundram Bajaj Email & Phone Number

Meghalaya, India

Bengaluru, Karnataka, India

Bengaluru, Karnataka, India

City Lead:• Led the initiation & execution of a pioneering project aimed at assessing the effectiveness of newly formulated CVP (revamped credit policy & return period) resulting in 20% MoM GMV growth, 90% WoW buyer retention, 85% buyer coverage resulting in the reduction of GTM cost from 1.7% to 0.5%Strategized FMCG New City Launches (6 Months):• Spearheaded 7 new city launches by designing relevant product portfolio mix (BCG growth-share matrix) based on primary research and competitor benchmarking contributing an average GMV of 2 Cr/month with 2.4% gross margin & reduction in supply chain cost by 0.7X• Facilitated market expansion in 48 villages of UP through SWOT analysis, consumer segmentation, and brand perceptual mapping resulting in the addition of 2000 new buyers contributing 3 Cr GMV (46 Lacs merch income generated from 5 brands: ITC, Marico, Dabur, P&G, PepsiCo)• Recognized as Best Project Manager (award by Udaan strategy team) for going beyond the firm’s expectations & delivering 10% MoM growth

• Selected amongst 250+ as a POC for 1.7k+ alumni, handling a total budget of Rs. 12L+ for various events • Fostered the growth & reach of social media handles by engaging and building relationships with alumni • Organized Corp. Alumni Workshops; formalized National, International Chapters & Alumni Association

Digital Marketing Campaign targeting Retailers• Conducted cohort-wise primary research among 300+ GT retailers to understand & analyze their digital media behavior• Profiled Pvt. food brand’s buyer based on RFM analysis & devised marketing strategy targeting each cohort separately• Strategized On App Marketing Campaign for 3 Pvt. food brands (Annabhumi, Jayabhumi, Vitadrop) based on the results obtained from a pilot campaign run for 21k buyersImprovised POS visibility: Merchandising• Modeled primary research to analyze the potency of the pilot project for Annabhumi executed in Delhi• Ideated merchandising unit designs for 5 staple food categories based on the analysis of Product Placement Norms

Shillong, Meghalaya, India

• Orchestrated Social Media Marketing Campaign for Instagram, which gained over 1500 followers and the website was able to gain traffic of 150,000+ viewers.

Fatehabad, Haryana, India

• Prospected the Sponsorship Presentation & designed an E-mail marketing campaign targeting retailers of Madhya Pradesh• Analyzed the different Marketing Strategies applicable to the e-commerce market of Agri Inputs in India

Zirakpur, Punjab, India

• Compiled and prepared a thorough report on the Crop Contingency Plan of Bhiwani District • Modeled secondary research on data extrapolated from IMD website & agriculture statistical abstracts of Haryana

Master Of Business Administration - Mba

• National 2nd Runner up Google Case Challenge 2021 • Campus Finalist in HULT prize competition 2021 • Campus Finalist in JSW Challenge.

B.Sc (Hons) Agriculture, Agriculture, Agriculture Operations, And Related Sciences

• College Rank Holder-1 (2016-17) • Member of Students' Counseling and Placement cell(2019-2020) • Hostel President (2018-19) • Student.

10+2, Science(Medical)

10

• Got Class Rank 1 & Olympiad rank 249 in International Informatics Olympiad