Till the monster of a virus broke our journey & zeal both, I was navigating my organization through the otherwise mundane travel horizon & onto the highway of carefree, kick ass holidaying by wannabe wanderers; Bringing in a refreshing change to the ways traveling with ones family, friends or colleagues was perceived; Letting you do the unthinkable & helping you explore the unseen, the unheard of the wonders of mother nature. We are known as Banjaaray, the other name for curating Experiences & gifting memories for fun.

If content is the king, naturally then it is how we communicate that shall determine the trajectory of our journey. Since we are flooded with information all day, it is important that we do not lose objectivity while communicating with our audiences. The more we stay on course with our customer needs, we are more likely to develop strong associations & loyalty for our brand. Businesses all across have a tendency to outmaneuver others in the fray by mindless advertising. This is best substituted by enhancing product quality & benefits. Value is added not by visibility alone but by adopting a customer friendly approach that seeks to package the product or service with a complementing price tag. Tangible benefits are meant to be passed on to the end user through a personal connect that is made over years of understanding the customer sentiments & expectations. Once this is achieved, it becomes useful to share the joy & pleasure of customer experiences with the outside world. That is where how & what you share, the medium to choose or the language you adopt becomes critical. The best of approaches is to communicate in such word & style that is easily decoded & assimilated by the target. The role of content writer hence becomes extremely critical.

Albatros Travel is a Denmark based large outbound company with $250 million in yearly revenues. It began its India Journey as a domestic & outbound operator in the winter of 2012. I was fortunate to guide & lead its foray into this market right from its inception. As a distinguished, 25+years young travel solutions provider globally with an unblemished customer outreach & progressive strategizing, Albatros travel's newest venture in India stayed at the top of it's game till covid sniffed the Life out of Travel. Even when I had moved on in the January of 2017 only.

Supplier contracting, strategy & execution of sales campaigns, hiring & training of field resource, corporate wiring, sponsoring/strategic partnering on international conferences, setting of revenue benchmarks, creative planning & synergising.

Responsible for growth & consolidation, exploring newer markets for promotions, Facility up gradation & cost efficient canvassing, creative advertising & leading marketing campaigns.

Navigating Domestic & export sales, Long term contracting with suppliers, High scope market identification, liaisoning with Foreign missions, embassy's, Fueling growth by partnering with multinationals, Product development & incentive harness,

Leading finance campaigns for Bank of America, DSA nurturing & branding, Loans against shares (Liquity promotions), Strategic alliances with Automobile manufacturers, Dealer networking, Team building & target assurances.

Space selling for Exporter's yellow pages, Automobile financing through ANZ Grindlays Bank, Esanda Finanz & Leasing, Ad campaigns & institutional selling.

Selling Life Insurance, Funding human security, recruiting & training agents, Generating premium & expanding territories.