Suneha Arora Email & Phone Number

Remote

Pune, Maharashtra, India

Pune, Maharashtra, India

Bengaluru, Karnataka, India

• Defined the strategy, developed campaigns across channels for success based on consumer insights and competitive context, and align key stakeholders.
• Managed all paid media acquisition efforts. Areas included media planning, creative development, testing, and driving strong results.
• Defined metrics and KPI’s to support the marketing strategy and marketing contribution to sales revenue.
• Developed and evaluated key performance metrics; provided accurate summaries and analysis of campaigns, results and forecasts to senior leadership.
• Fostered continuous improvement; ensured that all advertising activities were efficient, effective and scalable.

Pune, Maharashtra, India

• Handled day-to-day Search Engine Marketing (SEM) activities & Social Media Marketing(SMM) including campaign planning, implementation, budget management, performance review, and optimization.
• Created engaging social media strategies and execution plans that cultivated audiences, increased web presence, and enhanced brand awareness.
• Campaigns' reporting with in-depth analysis of the performance of keywords, ad copies, bounce rates, etc.
• Assisted clients in the development of short and long-term strategic plans including annual business plans, media promotion, and innovation pipeline strategy with P&L and budget responsibility.

Pune, Maharashtra, India

Master Of Business Administration (M.B.A.), Information Technology

Bachelor’S Degree, Electronics And Communications Engineering