Sung Lee Email & Phone Number

New York, Ny, Us

Baltimore, Maryland, Us

London, England, Gb

San Jose, Ca, Us

San Jose, Ca, Us

San Jose, Ca, Us

New York, Ny, Us

Recently promoted to drive leading enterprise-wide digital marketing efforts, working directly with CMO to align Email, Content, SEO, Lead Generation, and Paid Search campaigns with strategic marketing goals and objectives. Provide tactical direction and leadership to a team of four.► Spearheaded integrated marketing process to improve the customer experience; drove a 42% increase in web traffic through digital marketing campaigns and selection of emerging media channels.► Pitched and launched successful content marketing campaigns to promote newly published eBooks, whitepapers, and infographics through targeted email, paid, and social campaigns resulting in 5,000+ downloads.► Executed multiple search, display, and retargeting campaigns in collaboration with agency partner; delivered a 309% increase in clicks and a 105% increase in conversions via strategic optimizations.► Boosted newsletter subscriptions by 338% by testing form copy, design, and placement to improve and optimize conversions.► Increased qualified leads from “Contact Us” form by 79%, resulting in $716K in additional revenue through lead generation efforts. ► Streamlined internal communication by optimizing executive reports and dashboards, resulting in easier to consume data, more actionable insights, and greater business value. ► Managed various job board accounts and oversaw P+L; ensured outbound communication and marketing systems and tools were well-orchestrated, cost-effective, and messaging was consistent to drive demand and ROI.► Integrated performance metrics and analytical analysis to evaluate and assess the effectiveness of digital marketing programs and campaigns.

New York, Ny, Us

Earned rapid promotion (within one year) to provide creative insight and direction during a critical rebranding period. Partnered with Marketing, Sales, Development, and Design teams to deliver integrated and cohesive marketing programs in alignment with company goals.► Led rebranding and marketing initiatives that bolstered brand awareness and revenue. Fine-tuned marketing plans to meet the distinct needs of industry and emerging trends.► Steered growth in key market segments by conceiving comprehensive end-to-end SEO strategy, including site audit, keyword research, page optimization, tracking, and reporting. ► Envisioned and executed the redesign of website, blog, and microsite to a heavier focus on branding, lead generation, user experience, and mobile. Led initiative to build and optimize SEM and SEO towards target KPIs.► Spearheaded the implementation of an automated lead nurture campaign to drive leads down the sales funnel; result was an additional 200+ qualified leads in the first 3 months.► Created a sophisticated lead scoring model based on user behavior and demographic that accelerated time to revenue by enabling sales to focus their efforts on qualified leads with higher potential to convert. ► Optimized mobile newsletter templates using responsive design; achieved 67% increase in subscriber engagement. ► Measured and evaluated impact of marketing programs and implemented corrective actions to ensure delivery of targeted results and objectives.

New York, Ny, Us

Expertly defined and managed the customer experience by enhancing brand marketing and building scalable and effective social media accounts for Facebook, Instagram, Twitter, and Tumblr. Tracked, recorded, and analyzed all digital marketing analytics in order to identify most effective channels and content.► Boosted media exposure and brand recognition by curating a unique lifestyle and aesthetic around the brand.► Increased social media following by 250% through new marketing initiatives and strategic collaborations with social media influencers.

New York, Ny, Us

► Assisted the VP of the Entertainment Marketing department with administrative duties and special projects► Managed the VP’s calendar and was responsible for heavy calender management via Microsoft Outlook► Facilitated complex schedules and prioritized efficiently to ensure an effective time management approach► Supported the Entertainment Marketing Team to coordinate and organize events► Worked on-site for all experiential marketing events helping w/ all duties necessary to run the event

New York, Ny, Us

► Provided administrative support to the Senior VP of the Consumer Marketing Department ► Strategically managed the VP’s constantly changing calendar and carefully prioritized his appointments and meetings► Prepared all documents, presentations, and conference rooms needed for each meeting► Coordinated extensive domestic & international travel for company executive► Screened a high volume of phone calls in a professional manner

New York, Ny, Us

► Directed the life of a project from start to finish in order to deliver superb quality within clients’ deadlines► Managed teams of freelancers and in-house specialists to ensure client expectations were exceeded► Recruited qualified translators based on their skills and experiences while negotiating a profitable budget► Executed over 100 projects per month, each following strict International Organization for Standardization (ISO) guidelines for prestigious law firms and Fortune 500 companies► Generated over 250k of revenue in Aug. 2010 and ranked 3rd highest revenue generated by a Project Manager company-wide

New York, Ny, Us

► Reported to the Manager of the Marketing Department and aided in general administrative duties► Assisted the company’s CEO with his special projects and created a proposal to best complete them► Cooperated with the director of the M&A department by aiding in company research and phone calls ► Managed the company’s SEO/SEM campaign using Google Analytics to optimize brand awareness► Improved traffic and conversion rate by implementing a successful PPC campaign and building links

Bachelor Of Science (Bs), Economics

Growth, Acquisition, Retention, Engagement, Monetization, User Psychology, Experimentation