Sungjae Lee Email and Phone Number

Nara Cellar Co., LTD - CEO of Nara CellarNara Cellar is the leading Wine importer in Korea in terms of annual sales and the leader of premium Wine Market. The business is stable, with the icons of the Montes Brand (reached 8 million bottles sales in Korea and current #1 selling wine in Korea), Caymus, Joseph Phelps, Duckhorn, Donnafugata, Sandara, Paul Jaboulet, Kim Crawford. Nara Cellar have 4 following affiliates; Winetime (Premium Wine Shop), Nara G&B (Fine Glassware & Premium Water), Nara Logistics (Warehousing & 3rd party logistics), The Box (Document storage, scanning and E-commerce)

Nara Cellar is the leading Wine importer in Korea in terms of annual sales and the leader of premium Wine Market. The business is stable, with the icons of the Montes Brand (reached 8 million bottles sales in Korea and current #1 selling wine in Korea), Joseph Phelps, Duckhorn, Donnafugata, Sandara, Paul Jaboulet, Kim Crawford.Nara Cellar has 4 following affiliates; Winetime (Premium Wine Shop), Dana G&B (Fine Glassware & Premium Water), Oakline (Warehousing & 3rd party logistics), The Box/ The Box Global (Document stroage, sacnning and E-commerce)The main role is resposnsible with the chairman for developing and driving the strategic and commercial agenda of the all affiliates businesses. Create business strategies that have led to effecitve results.Be responsible for the development and leadership for the each affiliate strategic practice.Provide decision support, which focus on driving Managing for Value principles. Enhance level of understanding of MFV in the business.Co-ordinate and actively particpate in business processes encompassing Strategy, Commercial Execution, Resouce Allocations.Drive successful conclusions of commercial projects aimed at delivering startegic objectives.

Responsible for ensuring Financial integrity in reporting, forecasting, and business decision making for William Grant & Sons Korea Operations.Responsible for exerting significant business influence and for partnering to establish and drive affordability metrics and action plans to enable continued profitable growth and for delivering long-term StrategyResponsible for the financial integrity of all WGSK strategic investment options and business perofrmance scenario planning.

cAny was established with the passion in 2012 to perform various tasks in research, consulting, and business planning for the Alcohol Beverage Companies in Korea. We are interested in the creating new business model with a leveraging of digital technology which brings innovation and evolution.

The key role is responsible with the CEO for developing and driving the strategic and commercial agenda of the Sooseok business in order to achieve the growth expectations and also manage company finances in accordance with fiscal polices, controls procedures.Drove successful conclusions of commercial projects such as M&A, new brand launching aimed at delivering strategic objectives. Led M&A process in 2008 and launched innovative whisky "Golden Blue" on Dec 2009. Executed corportate valuation with PWC and made impressive results on tax investigation from geveronment agencies such as NTS (National Tax Service) and CS (Customs Service) in 2008 and 2009.

Commercial Operation Manager (Mar '08 - Oct '08) - Supervised and managed commercial planning, discount spending, credit and monthly/annual sales target in order to deliver company target. Distribution Contract Manager (Aug '07 - Mar '08) - ensuring all sales process is right first time in distribution to sell the Diageo product portfolios, efficiently produced from understood and transparent processes.Commercial Planning & Channel Strategy Manager (Aug '06 - Aug '07) -Job entails ensuring sales performance integrity and improving internal trade spending controls of Diageo Korea. Especially improved internal target setting process with respect to quarterly business and credit meeting.Finance Process Change Manager (Apr '06 - Aug '06) -Created, owned, led and drove the programme of finance process improvement for Diageo Korea, ensuring financial information is right first time, efficiently produced from understood and transparent processes.Business Performance Management Team Manager (Dec '01 - Mar '06) -Measured and analyzed business performance as well as communicated with Headquarters on the performance (from top to bottom) of Korea. Also charged managerial accounting, a setting the annual company budget, and the overall strategy for the company. Supportyed and updated the key business index captured by executive level.

Business Development & Strategy and Planning Team Manager (Nov '99 - Dec '01) - Was responsible for Budget control, reporting of financial performance. Analyzed and assessed strategic plans. Developed financial evaluation and analysis techniques approprite to the market and business. - Supervised all account payables (GA in Accounting) - Incharged magerial accounting (including all financial reporting to Asia Hub and Headquarters)Credit and Audit Team (Mar '98 - Nov '99) - Reviewed Credit ceiling and DSO (Daily sales outstanding) based on credit ratings in an account by account basis. Assessed and reviewed business control environment to identify gaps. Annual assessments were then reported to Headquaters in New York and Asia Region Hub.Finance Team (Feb '97 - Mar '98) - Prepared financial projections and cash flow statement - Cost planning for the new products and the existed products. - Developed financial function KPI (Key performance index) to measure improvements in process. - Led monthly/quarterly/year-end closing under US GAAP and support for Accounting to close GAAP report under Korean GAAP. - Planned overhead budgeting