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Leading the development and support of digital content, products and digital transformation for North America, Sony’s largest and most profitable region.• Direct the Professional website, managing all digital marketing campaigns and publishing activities.• Oversee the Sony Pro USA mobile app pushing new products and announcements via targeted notifications and exclusive live event content.• Lead a team of Data Analysts, Editors and Strategists.• Set, devise and execute sales-driven digital marketing strategies that target customer needs, pushing brand awareness, engagement, advocacy, and conversions.• Present, train, and inform various teams within the company on digital initiatives.• Organize and host team meetings with engineers, UX, marketing, upper management, and end-users.• Measure performance against digital KPIs; digital growth up +160% YoY.• Significantly contribute to R&D and ideation, resulting in profit and growth.• Closely track and monitors content data including website traffic, tagging, click-through rates, bounce rates etc. and provide data and analytics insights, suggesting areas for improvement based on hard data.• Serve as gatekeeper of global editorial guidelines, UX, and content templates resulting in alignment with overall global branding.• Oversee SEO, keywords, metadata, and site discoverability.• Manage and prioritize system enhancements, change, bug, and development requests, software and support updates, via project management tools.• Own product database, supporting sales functions, order management, and fulfillment.• Manage region-specific translations from global content.• Direct web transformation projects and platform migrations.• Work with global digital stakeholders, agencies, and cross-functional partners in the US, Canada, UK, Turkey, Greece, India, and Japan

Created and supported content on the Sony Professional website and other platforms for Sony Electronics Inc.• Operated multiple CMS to create and maintain micro-sites, product pages, forms, promotional banners, and e-blasts, adhering to Sony's style guide and technical framework.• Attended national creative campaign meetings and facilitated the implementation of Sony's creative vision throughout their online presence.• Maintained communications with all levels and departments within Sony, as well as outside vendors, in promoting the optimal user experience.• Created guidelines and documentation for developers and vendors to follow.• Trained new developers and vendors.• Developed pixel-perfect pages in coordination with creative departments.• Worked in a collaborative coding environment with a team of developers

The main driver of a digital agency providing design, development, project management and consultation services for the digital space. Worked independently and in conjunction with client's production department on fulfilling their digital project needs.

Managed a team of developers and designers at a medical education agency, spearheading all projects from initiation to closing.● Oversaw development of all multimedia, web, and eLearning projects.● Set department guidelines and managed the design and programming teams.● Responsible for keeping the company up to date on the latest software and technologies.● Hired and managed vendors and freelancers.

Lead all digital projects at an award-winning agency specializing in biotech and healthcare.● Created custom eLearning programs (concept, client consultations, design, development/programming, testing).● Designed, developed, and manage websites.● Technical lead for digital strategy and sales support.● Designed and created animations and GUI.● Collaborated with video & sound engineers, animators, voiceover talent.● Lead all digital projects at an award-winning agency specializing in biotech and healthcare.

Master'S Degree, Digital Media Design

Bachelor'S Degree, Communication