뷰티 산업군 : 스타트업, 매거진사에서 콘텐츠 기획 및 제작 경험으로 트렌드 분석을 통한 고객/타겟 맞춤형 콘텐츠 제작을 기획했습니다. 1) 콘텐츠 제작에 필요한 포토샵, 영상 편집 활용 능력2) 인사이트 도출 및 트렌드 분석 가능3) 퍼포먼스 마케팅 경험으로 데이터적 시각 보유I specialize in planning contents by trend analysis, drawing upon my extensive experience in content planning and production across diverse domains. Especially Expert in Beauty.1) Proficiency in utilizing Photoshop and video editing software for content creation.2) Capable of extracting insights and conducting trend analysis.3) Possess a data-driven perspective stemming from experience in performance marketing
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Brand Marketing ManagerDear DahliaSeoul, Kr
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Digital Contents EditorJ Edition May 2023 - Aug 2024Digital Beauty Magazine & Contents Production- Plan and Manage Brand IG SNS (i.e. Amore Pacific Beauty Brand)- Make a storyboard and Plan of Campaign
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FreelanceSelf Employeed Oct 2022 - Jul 2023Project Freelance workerExpertise at SNS, Branding and Performance marketing (Meta)* 2022.10~2023.01 Performance Marketing of co-working space platform* 2023.03~ Contents and Performance Marketing in Sport e-shop Commerce- Optimization of search engine- Make contents and ads -
Marketing SpecialistStealth Startup Apr 2022 - Oct 2022대한민국 서울Global Food-tech start up -
마케터Market Fit Lab May 2021 - Oct 2021Marketing Consultant*2021.05~2021.06 프로젝트 #1 라이프 스타일 습관 형성 앱-Paid 채널 컨설팅 : Meta/IG-기존 CPI 유지하며 새로운 광고 컨텐츠 제작*2021.06~2021.08 프로젝트 #2 통화 녹음 앱-주Paid 채널 Meta/IG를 통한 신규 유저 유입 개선-언바운스 페이지를 통해 유저 이탈 방지 개선-광고 캠페인 세분화로 목표 Active User 달성*2021.08~2021.10 프로젝트 #3 메타버스 신규 앱-유저 타겟층 및 Persona 탐색-마케팅 LMF 탐색-Paid 채널을 통한 마케팅 집행 -
마케터잼페이스(Zamface) Apr 2020 - Apr 2021Beauty IT Start-up* Design and Plan of SNS Contents - Communicate with targeting generation (MZ) and build up persona of service - Plan a Instagram contents fitted in User target.* Paid marketing management- IG/Meta/Google* Plan a Promotion - develop active user by crm and data analytics - plan a product promotion events for new user* Influencer Marketing- Contact and communicate with beauty influencer and MCN- Manage supporters (ambassadors) -
Assistant EditorMarie Claire Feb 2019 - Oct 2019대한민국Beauty team Assistant Editor
Frequently Asked Questions about Sungwon Y.
What company does Sungwon Y. work for?
Sungwon Y. works for Dear Dahlia
What is Sungwon Y.'s role at the current company?
Sungwon Y.'s current role is Brand Marketing Manager.
What schools did Sungwon Y. attend?
Sungwon Y. attended 숙명여자대학교, 숙명여자대학교.
Who are Sungwon Y.'s colleagues?
Sungwon Y.'s colleagues are Jiyun (Amy) Lee, 전가영, Helen (Hyeyun) Wang, Seulki Grace Min, Dn K.
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