Digital Marketing• Deploying successful marketing campaigns and own their implementation from ideation to execution.• Plan and execute all web, SEO/SEM, marketing database, email, social media and display advertising campaigns.• Design, build and maintain our social media presence.• Identify trends and insights, and optimize spend and performance based on the insights.• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.• Be Up-to-date with latest trends and best practices in online marketing and measurement.• Measure and report performance of marketing campaigns, gain insight and assess against goalsStrategy Building.• Developing strategies and tactics to get the word out about our company and drive qualified traffic to our websites.• Build strategic relationships and partnerships with key industry players, agencies and vendors.• Brainstorm new and creative growth strategies.Content Creation• Produce valuable and engaging content for our website and blog that attracts and converts our target groups.CRM• Planning and delivering CRM strategies across the company encouraging customer retention and customer loyalty.• Deciding on the CRM platform structure and architecture ensuring it works seamlessly across the organization and captures all required information at key points in the customer lifecycle.Business Development• Understanding the future perspective of the company and developing strategies for growth accordingly.• Researching and analyzing market to find out better business opportunities.• Collaborating with clients and making business deals that are beneficial for the company in long run.• Finding out faults and loopholes in the current business strategies and change them and help in preventing stagnancy in the business by implementing new ideas continuously.• Researching the needs of other companies and learning who makes decisions about purchasing.

• Prepare a detailed action plan for business development in close consultation with SBUHead and Training Delivery Team.• Arrange and prepare materials, contents, collaterals and other resources for effectiveexecution of business development plans.• Manage execution of specifics of business development plans with the objectivity of value& volumes while meeting deadlines and schedules.• Organize the campaigns for communications & interaction with target audience.• Plan and execute all web, SEO/SEM, marketing database, email and social mediaadvertising campaigns.• Design, build and maintain companies social media presence.• Measure and report performance of all digital marketing campaigns, and assess againstgoals (ROI and KPIs).• Continuous review and active management of website and other online assets.• Keeping up to date with current digital trends.• Researching new online media opportunities that may benefit the business

To Identify TSPDL’S Potential Customers For Hot Rolled (HR) & Hot RolledPickled & Oiled (HRPO) and CR Steels in Chennai.

Cold Calling, tele calling, Client visits, negotiation, after sales service