I am the Director - Commercial at LSBF Singapore, a leading provider of higher education and professional courses in Singapore. With a PGDM in Marketing from the Chartered Institute of Marketing, UK, I have 24 years of experience in the education sector, across various functions and levels of responsibility.I spearhead the strategic planning and execution of the sales and marketing initiatives for LSBF and LSBFX, the online education vertical of LSBF. I am passionate about delivering quality education and enhancing the employability of students. I enjoy building and nurturing strong relationships with various stakeholders, such as employers, alumni, industry and university partners. My mission is to drive growth for LSBF Singapore while upholding its reputation and excellence.