Market Research Analyst
CurrentAccount Profiling – Identifying more relevant prospective accounts and collecting all the required info like Industry, Sub- Industry, Revenue, Financial Information, Subsidiaries, location, Region etcContact Profiling – Identifying more and more relevant business buying decision-makers from the internet and collecting all the relevant info like Phone number, email ID, Title, Profile details, Location, Company name, Interests, background etcMarketing Database Hygiene – Handling large volumes of unstructured and structured marketing database/information for maintaining data accuracy by conducting regular Data checks/cleansing and should also work on collecting and populating the accurate info for all the missing fields using secondary research, data mining & profile techniquesCRM Tool Handling (Salesforce) – End to End handling of Salesforce CRM tool. Conducting quality checks for the data/information collected by the team members before uploading into salesforce. Preparing reports to ensure all the data is correctly mapped and accurateLead Management/Creation support – Handling all the Marketing Leads across the channels and ensure those leads are correctly routed to appropriate people