Sales & Mktg Functions
Bangalore
Marketing ( 1999 - 2002) - Product launch: Being part of the marketing team, played a significant role in launch of Toyota Qualis at national level (Auto Expo 2000) and regional level launches.Brand Mgmt - Advertisement & Sales Promotional activities – Collaborated and coordinated with the Ad agency (Dentsu) for development of TV commercial films, Print Ads & Media planning.Developed various sales promotion tools, product brochures, competition comparison sales tools, POS, Branded goods, etc for effective sales promotion at dealerships.Sales ( 2002 -2007 ) :Started and developed Corporate & Institutional sales business vertical at Toyota.Handled Sales to Corporate, Fleet Mgmt Cos, High Sea Sales - International Organizations/ EPCG, Institutions /Government segments and exports to Nepal.Implemented TWSM – Toyota Way of Sales & Marketing at dealerships for enhancing Corporate Sales.Obtained 1st DGS&D rate contract for Toyota and led the team to successfully position and sell Toyota vehicles to various Govt Depts across the country. ( > 2000 vehicles were sold to Govt Depts in 2006 ) High Sea Sales: Handled Sales of CBUs (completely built imported cars) to Institutional customers – International organizations, Embassies, etc thru High Sea Sales route.Significantly contributed to sales volume / business plans during this period.