Sunil Kumar R Email and Phone Number
Sunil Kumar is an experienced digital production and pharma-marketing professional, with experience of managing several roles of complexity and scale in pursuit of ROI and scale. Previously, he has managed roles that involved with healthcare, disease management, channel effectiveness, patient support and sales. In his pursuit of productivity, he collaborates & delegates effectively, secure alignment in decision making, invests in talent & skill management, and adopts a data led, a structured yet iterative process to accomplish goals. He is responsible for digital production support across US, CER and Japan and his role involves strategy, digital maturity management, TG specific customer journey management, analytics, and digital asset management. He has managed social media engagement of both healthcare practitioners and consumers and has led customer engagement activities through both digital and offline channels. Over several years he has collaborated and led pharma brand promotion, social media promotion, effective channel deployment, content production, marketing automation, channel effectiveness, and sales in various capacities. He has partnered with external partners, hospitals and third-party tech and operational solution providers in developing and leading patient support solutions for NCDs, and in deploying care management protocols. Equipped with appropriate skill building courses, he has sharpened his approach and demonstrated effectiveness in the roles he has managed. Coming with nearly 30 years of experience, Sunil leads a large team and collaborates with professionals and clients across markets in a variety of roles. Sunil has managed reporting and collaborative people responsibilities for over 23 years and pursues a symbiotic relationship between tech and human-resources as he supports clients in their pursuit of commercial and marketing success.
Accenture In India
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Vice President - Life Sciences OperationsAccenture In India Oct 2021 - PresentMumbai, Maharashtra, IndiaLeading global service delivery for life sciences to clients through managing multiple functions like operations, analytics, automation, and agency services, among others. P&L responsibility. In charge of end-to-end campaign delivery, through providing automation-enabled, data-led insights and activities for clients. The pursuit is to grow talent pool for improving clients' customer engagement activities and productivity, efficiently, and cost-effectively. -
Associate Director - DigitalMsd Pharmaceuticals Private Limited Jun 2020 - Jun 2021Mumbai Area, IndiaDigital lead, support the various commercial teams within MSD India in shaping their customer engagement strategy, execution through digital by delivering multi-channel, segment specific customer journeys, social media activities for consumer activation and engagement, and analytics. Plan and lead experiments, and persona development. Custodian of digital policies and SOPs for India.Interface with AsiaPacific to deploy digital assets and capabilities for India and facilitate adoption by the commercial teams. Invest in and manage digital assets.
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Associate Director And Head MarketingMsd Oct 2016 - Jun 2020Mumbai, Maharashtra, IndiaHead Marketing and Digital Lead for Diabetes. Drive scientific engagement of target customer segments with relevant content, appropriate formats and preferred channels on the basis of channel affinity assessment and analytics. Continuous refinement and enhancement of communication strategies and approaches. Engage key opinion leaders, scientific bodies and organizations to drive adoption. Customer segmentation and targeting. Sales force effectiveness. Build, deploy and manage digital assets and capabilities. Manage HCP engagement through digital. -
Senior Marketing ManagerMsd Pharmaceuticals Private Limited May 2011 - Oct 2016Mumbai Area, IndiaResponsible for segmentation and targeting, field force deployment, sales force effectiveness, apart from business analysis. Supported brand promotion. Led patient support and care management initiatives and partnerships with third party providers.
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Marketing Manager, Special Projects - Metabolics.Msd Pharmaceuticals Private Ltd - A Subsidary Of Merck & Co. Inc, Usa Mar 2009 - May 2011Gurgaon, IndiaWas engaged in activities that partner with clinicians in improving adoption of protocol aided structured care. Managed IT enabled comprehensive protocol enabled support to diabetes and CV patients.
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Idm ManagerMerck Sharpe Dohme Private Limited Nov 2007 - Feb 2009As IDM Manager, involved in conceptualization, development and deployment of MSD SPARSH - MSD's Diabetes Patient Support Program and program promotion. I was also involved in the CRM solution development of MSD's Cervical Cancer consumer engagement platform.
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Manager CvdmpPfizer Ltd 2004 - 2006As Project Manager managed Pfizer's prestigious Disease Management Program for CV diseases, Health Heart - a collaborative project with Apollo Hospitals. Developed protocol enabled IT healthcare solutions. Produced patient education modules and led counselor training and skill building initiatives. Engaged with nuances of developing, deploying and managing a structured care approach to managing chronic diseases.
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Sr. District ManagerPfizer Limited Mar 1999 - Feb 2004Was leading a team of 8 officers in direct pharma selling. Managed performance by leading colleagues from different corporate backgrounds following two mergers in 3 years and rising to the challenges of developing a team of high performing individuals. I have the satisfaction of helping 3 colleagues secure career advancement.
Sunil Kumar R Education Details
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Digital In Business -
Completion Certificate -
Management -
Science
Frequently Asked Questions about Sunil Kumar R
What company does Sunil Kumar R work for?
Sunil Kumar R works for Accenture In India
What is Sunil Kumar R's role at the current company?
Sunil Kumar R's current role is Leading Digital Enabled Marketing. Client Services | Customer Experience Management | Digital Marketing Operations | Digital Content & Campaign Management |.
What schools did Sunil Kumar R attend?
Sunil Kumar R attended Emeritus Institute Of Management, Udemy Alumni, Indian Institute Of Management, Calcutta, Svkm's Narsee Monjee Institute Of Management Studies (Nmims), Osmania University.
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