Business Leader over 25 years of experience with strong Sales and Marketing skills across FMCG (Unilever ), Lubricants (Castrol / bp) & Retail Store Operations (Reliance Retail) involving Planning and Development of Marketing and Sales teams, Design and Implementation of successful Marketing Strategies and Product Promotion. Experienced in increasing Sales Revenues, Exceeding targeted Sales Goals, Developing Profitable and Productive Business Relationships, Coordinating with Decision-Makers and Building an extensive Client Base.Track record of enthusiastic Leadership, Operational Excellence & Achievement in all assignments, consistently promoted to positions of increasing responsibility. Exceptional work ethic, routinely use available time to solve organizational problems, Ability to work without need for direct supervision, multi-tasking, as well as versatile.Expert inStrategic Planning, P & L Management, Team Leadership, Retail Stores Operations ,Merchandising, Revenue Generation, Customer Service, Training, Process Management & Review, Start ups, Budgeting & Forecasting, Brand Management, Sales Management,FMCG, Supply Chain Management, Distribution Management, Retail Management, Key Accounts Management, Revenue Generation, Employee Developement.
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Zonal Operations HeadReliance Retail Jan 2009 - Mar 2020Ranchi, Jharkhand, IndiaSpearheading operations as Profit Centre Head for East Zone handling 42 stores(Reliance HyperMart,Fresh & Super) Responsible for Revenue, Operations, P&L, Marketing, Commercial, HR, Compliances, etc. Implemented company's retail strategies and plans with 30 direct & 700+ stores staffs.Monitored financial, Profit & Loss Accounts and customer service performance and deliver continuous improvement to get the desired results. Review Performance & implement corrective actions to achieve AOP. -
Ceo (State) / State Business HeadReliance Retail Jun 2008 - Jan 2009Ranchi, Jharkhand, IndiaSpearheading operations as Profit Centre Head for Jharkhand handling 20 stores(Reliance HyperMart, Fresh & Super),Primarily responsible for Revenue, Operations, P&L, Marketing, Commercial, HR, Compliances, etc. Implemented company's retail strategies and plans with 18 direct & 400+ stores staffs.Steered the development of Fresh & Hypermarket format within the State.Monitored financial, Profit & Loss Accounts and customer service performance and deliver continuous improvement to get the desired results. Review Performance & implement corrective actions to achieve AOP. -
Cluster Head / Agm - Store OperationsReliance Retail Sep 2006 - May 2008Dhanbad, Jharkhand, IndiaDesigned Operational Strategies and Plans for stores to achieve Sales, Profit and Customer Satisfaction Targets.Started Cluster Operation from scratch, Opened 15 new stores, Managed Stores Managers, Category Managers, Supply Chain, Distribution Centre, HR, Commercial & Administration.Established Systems and Processes, Customer Centricity, Cluster Office, Distribution CentreLaunched Reliance Fresh and Hyper Mart in Jharkhand, First organized retail launch in eastern part part of India & 3rd state in India in Reliance Retail. -
Dy Sales ManagerCastrol Apr 2005 - Aug 2006New Delhi Area, IndiaAdministered complete Sales Operations as well as Field Marketing activities, Implemented Castrol brand sales & marketing strategy in state.Conducted brand promotion activities through influencers, customers & consumers across various categories of business i.e. Agribusiness, PCMO, 2 wheeler, Transporters& Franchisees.Profitably managed a team of FMOs, SRs, Computer Operators, Accountants & Other support staffs besides Distributors and C& FA. -
Senior Sales ExecutiveCastrol Apr 1998 - Mar 2005Uttar Pradesh, IndiaAdministered Sales & Marketing Operations of various geographical areas.Area's of operations were Uttar Pradesh, Uttranchal & New Delhi. -
Sales ExecutiveCastrol Oct 1993 - Mar 1998Kolkata, West Bengal, IndiaAdministered Sales & Marketing Operations of Kolkata, West Bengal & Jharkhand. -
Territory Sales In-ChargeHindustan Unilever Ltd Jul 1989 - Jun 1991RajasthanManaging Soaps and Detergents business through Distributors, Stockist.Managing Primary & Secondary Sales, Developed Width & Depth of Distribution, Visibility & BTL activities.Supervising, Training, Developing & Motivating Rural Sales Promoter.
Sunil Kumar Singh Education Details
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UoaMaster Of Business Administration - Mba
Frequently Asked Questions about Sunil Kumar Singh
What is Sunil Kumar Singh's role at the current company?
Sunil Kumar Singh's current role is CEO ll Business Leader ll FMCG(Ex:UniLever) ll Retail (Ex:Reliance Retail) ll Lubricants (Ex:castrol,Ex:bp) ll.
What schools did Sunil Kumar Singh attend?
Sunil Kumar Singh attended Mba (Marketing & Operations), ., Uoa, University Of Allahabad.
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Sunil Kumar Singh
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Sunil Kumar Singh
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