Sunil runs Ideafarms, a Design-in-Tech Advisory and Consulting firm that pioneered using concepts and approaches of Industrial Design in ICT. A breakthrough practitioner of Design Thinking, he is a serial Entrepreneur as well as a thought leader in Exponential Transformation. Belief in individual talent and the power of interdisciplinary teams provided the impetus for his founding Ideafarms – a business model based on the simple tenet that 'everything produced by human beings is meant for use by other human beings’. Ideafarms’s user-orientation drives its technology vision and not the other way around, in many ways making the company strikingly different from the norm.Sunil’s entrepreneurial experience spans Design, Consulting, Manufacturing, IT and Exponential tech. He is hands-on and widely travelled: he has done business across the world which has given insights that help him to continually refine the ecocentric design process at Ideafarms.His unabashed stand "India-will-define-the-future-of-the-world" is something you will love to hate.He has professional degrees in Industrial Engineering and Law. After completing his Masters in Industrial Design at IIT Bombay (1985) he ran a successful Design Consultancy in New Delhi, India, that morphed into Ideafarms in 2002.To amplify the responsibility of design in providing a sustainable future, he draws on Eastern philosophies – simplicity, inclusion and local relevance – to create his unique brand of innovation for socio-cultural transformation. Design Thinking is something he believes in yet fiercely criticises for its potential to mislead business leaders. He is the author of The First Principal, a montage of memories of the late academic entrepreneur, Prof. P S Mani Sundaram.Specialties: Integral Design, Exponential Transformation, Design Thinking, Innovation,