Spearheading the Analytics, Digital Sales & Marketing Campaigns for the bank. Prior experience includes Cards & Payment Products, Unsecured Lending with Hdfc BankExperience Executive with over 25 years of General Management & Business Leadership across Banking and Financial Services including Payments and Consumer Loans, Telecom, FMCGBuilt strong record of success in- Digital Sales, Customer Relevance thru Advance Analytics, Data led decisioning, - Building a culture of working in Agile pods- Spearheading the Digital Sales strategy for the bank, with contributions of over 40% to the bank's retail lending business- Charting Business Strategy for Profitability, Revenue, Market Share - Negotiating Strategic Corporate deals for business development - Building Technology Platforms for Client Acquisition, User Experience - Managed diverse Customer Segments - Affluent, Mass, Corporate, Self Employed Strong Operational experience in areas of Digital Business Revenue, New Product initiatives, Business Development , Data Analytics for Customer Engagement, Marketing Alliances Passionate about New Business Development, Technology for the User, Meeting people