The role at Interiors Quotient , a Royal Group Company into interiors , furniture and Contract material solutions , encompassed creation and delivery of a comprehensive multifaceted business model , and strategic management of the company comprising 120 employees. iQ specialized in Interior design ,turnkey contracts and furniture businesses , with its business units Tower Fitouts , Kitchens ; Corporate Interiors and Hospitality InteriorsAmong the projects handled are interior design , space planning and PMC services for hotels & serviced apartments -; residential building – construction and fitout ; hospitality design and fitout for 4 & 5 star properties in UAE , India & Africa ; real estate companies ; retail showrooms ; corporate interior design , project management and contracting services ; and high end residential design & management .Provided Corporate sponsorship for APID – Association of Professional Interior Designers while hosting the International design Festival in Dubai in 2008.

As the CEO of one of the oldest and most respected business groups in the UAE , involved in designing and implementing Group and Unit level strategies in a highly diversified business environment. Milestones at Al Otaiba1 Conducted an effective and practical re-engineering of processes within each Company , by forming re-engineering teams and involving customers in the redesign exercise2 Drafted the Corporate Vision and incorporated Strategic Service as the fulcrum on which the Vision is to be realized ; designed the Group Level strategy with accent on recovery, Growth, cash flow and customer value ; Communicated the Group Vision and strategy to Business Heads and Direct reports and later, across the organization to ensure buy-in and Unit level alignment.3 Designed and implemented a string of short term strategies – cash flow , asset utilization and customer service being the focus areas4 Established Al Otaiba Logistics-AOL- as a Profit Center thereby making it accountable to assets; introduced stringent inventory management guidelines5 Designed and developed a pioneering service concept called Al Otaiba for Service –AOS- based on principles of customer value equation and service profit chain, to enable the Corporate to align with its Strategic Service Vision.6 Developed the design of the ‘Balanced Score Card’ as the best method of implementing strategy across the organization7 Established Group Level marketing to complement the growth and sustain philosophies of performing Companies ; ensured effective PR and communications within and without to complement recovery stage strategies for Companies requiring a turn-around approach8 Negotiated with banks to effect a debt restructuring programme 9 Developed own brand of Domestic appliances for launch in Sep ‘05

Responsibilities included :Motivating the sales team ; inspiring teamwork and performance through personal example ; strategizing sales and implementing objective sales plans;Conducting Training Programmes for Sales, Design & Operations staff and incentivizing the teams to scale and surpass targets . Project ManagementPublic Relations :Interviews and Press releases Authoring a series of articles on ‘Workplaces with feel’ – published in Gulf News Shortlist of clients handled : H.H.Sheikh Zayed’s Private Office , Dubai Municipality , Dept of Civil Aviation ,Thuraya, Dubai Ports & Customs , Dubai Police , Dubai TV, Etisalat , Oracle , Eagle Star , ABB , Mastercard, KPMG , Dubai Islamic Bank , Transworld Aviation , Bates Pangulf , Madinat Jumeirah , Emaar, PKF, Food Specialities, Leo Burnett, ARY, Tanmia,Liberty Automobiles, Ashraf & Partners. And more. Milestones at Bafco :• Elevated as General Manager within 15 months . • Achieved nearly three-fold rise in sales for Bafco : from 13.5 m in 2000 to 36m in 2003 . • Overall average sales (furniture & interiors ) grew from 1.3m per month (Oct 2000 ) to 2.6m per month (June 2003) .• Developed detailed systems and processes for Bafco’s departments• Represented Bafco at Orgatec , Koln , Germany • Developed comprehensive Process and Control Manual for Design & Contract : in line with requirements for ISO certification• Effected Re engineering strategy for Bafco across Sales, Marketing, Systems, Processes,HR, Finance and Administration for both Dubai and Abu Dhabi.• Developed strategic affiliation proposal for Bafco with Knoll , a leading name in Corporate furniture• Authored articles on Contemperory Workplaces in Gulf News • Employee of the year , 2002