Sunil Purohit Email & Phone Number

Gurugram, Haryana, India

Lead Online Partnerships and API Integrations: Manage and oversee tasks related to business promotion through strategic online partnerships, including API integration and embedded insurance initiatives.Content Management: Curate and manage content creation, scheduling, and engagement strategies for Insuropedia, SecureNow’s encyclopedia on insurance.Social Media Coordination: Oversee content creation, scheduling, and engagement strategies across social media platforms to strengthen audience engagement using Generative AI models.SEO Strategy and Execution: Develop and implement strategies to boost website visibility, increase organic traffic, and enhance search engine rankings.Comprehensive SEO Management: Conduct keyword research, optimize on-page elements, build backlinks, devise content strategies, handle technical SEO, monitor performance metrics, adapt to algorithm changes, and perform competitor analysis.Collaboration and Project Management: Work closely with account managers and SEO specialists to set goals, track progress, and ensure projects are completed on time. Facilitate effective communication between internal teams and clients, prioritize tasks, manage resources efficiently, and monitor key performance indicators to achieve desired outcomes in account management and SEO efforts.Audience Engagement and Content Strategy: Segment audiences, create compelling content, and utilize automation tools. Demonstrate skills in copywriting, data analytics, email marketing platforms, creativity, and a deep understanding of audience behavior.Email Marketing and Conversion Optimization: Develop and implement strategies for audience segmentation, content creation, email automation, performance tracking, lead nurturing, and optimizing conversion funnels.Proficiency in SEO Tools: Demonstrate expertise in key SEO tools, including Google Search Console, Semrush, Google Keyword Planner, Google Analytics, and Mailchimp, through practical application.

• Credibly and professionally deliver and execute program as defined in the Statement of Work resulting in high customer satisfaction• Work effectively with the sales and development team to promote services to customers.

New Delhi Area, India

- Working closely to establish & manage LOB/client relationships, to understand project requirement with respect to functionality, performance, scalability and reliability with realistic implementation schedule.- Working with development team to develop and test online survey/assessment systems, ensuring a final sign-off before execution, keeping delivery requirement, schedule and components intact to meet engagement objectives- Team and resource management; Planning- Schedule, scope and deliverables of the project.- Create and execute development plans and revises as appropriate to meet the changing need and requirements and deliver high quality services.- Effectively evaluate efficacy of online content and cone out with creative suggestion- To manage various risks and potential threat factors in projects, recognize system limitation and implementing effective solutions.- Ensure/establish governance and program management structure that will adhere to CTR PMO guidelines- Regular status reviews with team members address Quality issues as appropriate.- Prepare executive level presentations to clearly articulate results of complex survey analyses- Visualize complex data sets, draw conclusions and relationships and develop actionable data visualizations that drive action within the business

Gurgaon, India

- End-to-end execution of learning & readiness training programs offered by Microsoft to the global companies. Training programs offered are for Azure & hybrid cloud, Data & Analytics, AI, Dynamics 365, GDPR etc. - Led 10-member team, comprising Project Coordinators, Content Specialists and Cloud Engineers besides collaborating extensively with MS certified trainers (SMEs) for instructor-led & virtual training engagements; with global teams comprising MS Account Manager & subsidiaries POC for successful training execution. - Monitoring and ensuring project delivery governance w.r.t. data privacy and security attributes of the training engagements. - Plan, schedule and execute training with focus on budgeting & quality right starting from the initial discussions, providing real time support besides providing post training support. - Facilitate the team to overcome blockers and help implement new tools to gain efficiency. Also technical content generation for the Webinars and onsite workshops with content team. - Planning and moderating project scoping calls for new customers under new training program and maintaining and presenting project performance metrics to stakeholders is a key activity I am entrusted with. ,

Cyber City, Gurgaon

- Managed operations of Microsoft's Small & Medium Business Portal. On-boarded SMB Portal taking it from its conceptualization stage to final launch in Feb 2014. - Managed and executed on boarding activities that included extensive on-site discussions and training with stakeholders at Microsoft Redmond HQ. - Working as a team, successfully integrated 87 World wide markets in 4 staggered waves to SMB-Portal. Additionally migrated legacy site data from all subsidiary countries into new portals. Later managed standard website maintenance drive that involved team servicing website update requests & new product Campaign from global markets. - Carried out site-wide updated coming directly from Microsoft as corporate requests. In Phase-II of project, team on-boarded digital marketing features like optimization through Metadata updates, adding Newsletter Subscription feature, ROMI (Return of Marketing Investment) tagging for data-driven marketing decision making.

Noida

- Headed 18+ QA team responsible for ensuring grammatically correct, well organized & original content in all business catalogs, aiming to generate relevant business leads for clients- Initiated research-based content writing which focused to provide an enriched, engaging and keywords driven promotional catalogs- Liaison with cross-functional teams to delivery tailor made solutions to premium clients- Vendor management and development through regular training & feedback sessions- Monitoring and reporting vendors' deliverable against SLA, originality and accuracy of content

Noida

- Led a 40+ team comprising AMs, Content Specialists, Content Writers & QA staff to ensure timely production & flawless hosting of clients’ promotional catalogs for business queries generation- Gathered clients' requirement and set business expectations from the final product and service- Managed content production vis-a-vis delivery schedule using capacity planning tools- Contributed in product enhancement through addition of features that usher in better user experience- Escalation & Incident Management through problem identification, analysis and their time-bound resolution through documented process. - Coordinated with technology and other support groups for project requirement management. Shared weekly and monthly service metrics with management

Pune, Maharashtra

- Led a 16+ e Publishing and Project management team to ensure timely project deliveries and standards- Planned, scheduled, and monitored all the project related tasks to ensure on-time deliveries- Setup and moderate new project launch calls in order to understand scope, complexity and technical aspects of the projects- Managed and exceeded client expectations by communicating regularly through e-mails, scheduled and unscheduled conference calls- Undertook RCA for received customer complaint and shared future risk mitigation plan (CAPA)

Noida

- Led a team of 4 Project Managers for planning, scheduling, execution and delivery of print-ready files to major publishers in globally (McGraw Hills, Harcourt, Walters Kluwer)- Was involved in extensive client communication, project reporting and managing delivery escalations. - Organized and led all new project launches to understand the scope and requirements- Provided creative inputs to design and illustration teams

New Delhi

- SPOC for multi-location electronic data conversion projects- Project planning, scheduling and execution in coordination with production- Did extensive coordination with all the stakeholders for outstanding issues resolution - Monitored and reviewed project standards/metrics with management - Coordinated with other support groups to ensure smooth operations- Managed digitization of content locked in microfilm and in print formats, into searchable and online databases. Converted vast quantities of printed material using OCR, scanning, double keyboarding, content zoning, Metatdata updates, image enhancements

Virginia, Us

- As onshore Project Manager I worked closely with client Mitchell1 for over 6 months in US- Role involved, understanding client's content digitization requirements, scoped of work, to processes documentation, roles & responsibilities and transferring knowledge to India team- Lead Citrix point-to-point network between Delhi team and Mitchell1’s offices and organized QA and error analysis to ensure data accuracy- Played instrumental role as project manager and helped digitize over 4.5 million pages of automotive diagnostic guides

Noida

- Led a team of 18+ QC staff for stringent quality audit of project deliverable. - Successfully introduced process audit, bringing down quality rejection rate considerably. - Supervised Quality Management System documentation and compliance.

Noida

- Led a team of 21 designers and Image Editors in a 24x7 environment- Planned and managed Inventory and delivery schedules for multi-location delivery centers- Monitoring & maintaining team’s productivity and quality matrix

Lucknow Area, India

- Generated new product awareness through campaigns, seminars - Promoted companies range of Asthma products including drug delivery devices- Monitored and recorded brands’ off-take and their performance vis-a-vis the competitors

Mba/Pgdbm, Marketing/Marketing Management, General, 64

Term Projects: - Organization : Bhakra Beas Management Board, Chandigarh - Project Title : Organization restructuring aiming to gain.

Advance Diploma In Web & E-Commerce Technologies

Matriculation & Intermediate, Biology, General