Evaluate media and campaign effectiveness and advice opportunities for optimization.Hands on experience building marketing mix optimization models, Revenue forecasting models for Fortune 500 CPG brands. Proficient in POS data, Nielsen IQ and Category Management concepts.Build visualization dashboards and presentations for senior leadership.Engage with brand, media and insights leadership client teams to advise on Brand media planning, simulation and optimization.Engage with the cross functional teams on end-to-end Marketing Mix Project Support including third party suppliers and agencies.Experience working with large disparate database harmonization initiatives leveraging and deploying ETL programs to serve as input for “Always On” measurement.Lead and coach a team of junior data Analysts on Marketing Mix Modeling process and project management

Manage and operate sports community Leading, planning and organizing sports activities across the city.Social media marketing, customer engagement and event planning strategies.