Heading the regional marketing program to meet the twin objectives of brand awareness and demand generation. Working alongside the sales leadership, I and my team are responsible for shaping and executing the regional marketing strategy to meet the pipeline and revenue goals for the region.Key Responsibilities• Own marketing KPIs, budget for the region• Lead and mentor a team of marketers supporting the region• Execute integrated marketing campaigns including events, digital, webinars, email programs, direct mail and other channels • Rally forces across digital marketing, integrated marketing, partner marketing, product marketing, business development and sales to meet the region’s demand gen goals• Apply all strategies and tactics available to deliver the funnel performance, leads and pipeline for the sales team, to meet the ARR goal for the region• Work with local media, PR agencies, and industry bodies to improve brand presence

Responsible for building and executing the regional marketing strategy for Oracle NetSuite, world's #1 Cloud (SaaS) ERP.1. ROI-driven marketing with a single-minded focus on marketing-generated revenue, new logo acquisition and ARR (Annual Recurring Revenue)2. Build, manage and optimize a well-oiled, prolific lead generation engine encompassing digital and F2F. Blend the best of both brand activation and sales activation.3. Worked on a first-of-a-kind ERP Market Sizing study for Mid-Market & SMB. Including Total Addressable Market, Demand & Supply Side dynamics, Category Shift, Migration Patterns & User Behavior.4. Work across functions - direct & channel sales, business development, solution consulting/pre sales, PR, alliance partners - to develop, execute & optimize marketing programs for the region.

In this role, I am responsible for planning and executing the marketing strategy for the cloud business for IBM in the India/South Asia region.Key responsibilities include:1. Strategy: Translate business strategy and objectives into marketing plan and activitiesa) Drive revenue and brand awareness in India/South Asia region through campaign development involving events, digital and teleb) Plan IBM’s strategy for industry events and speaking opportunities2. Execution: Execute large marketing budgets quarterly across events, digital and tele campaignsa) Ensure brand, quality, consistency and complianceb) Integrate digital platforms into all event experiencesc) Event production, from conception to budget to post-event reviewsd) Mapping the customer journey to the marketing plans to deliver appropriate customer experience3. Digital & Content Marketing: Own development of messages and offers relevant to the right customer segments, on the right channelsa) Work with agencies to develop the right messages, creatives, storyboard and customer segmentationb) Manage email marketing, SEO, display advertising, social media, web marketing and content development for campaigns.4. Lead Management: Collaborate with business stakeholders to improve lead quality, secure higher acceptance rates, and optimize campaign processes.5. Market Research/Campaign Analysis: Study the campaign performance, industry trends and competitor strategy to identify ROI, refine segmentation, adapt messages and optimize the campaign tactics.6. Asset Management: Oversee and manage the planning, development and use of content such as videos, blogs, infographics, websites, white papers, etc.7. Agency Management: Identify, engage and contract suitable agencies to manage projects, including related budget and cost.

• Drive and manage the creation of reference materials that support both inbound and outbound marketing campaigns for IBM and its Business Partners (BPs)• Build compelling customer proof points in line with the performance marketing strategy• Elevate the voice of the customer across all communication channels (PR, sales, marketing, partner, internal, etc.), to support key corporate priorities and initiatives• Promote program to internal stakeholders to drive new recruits and solicit engagement• Develop social content integrated with client stories and data points through various social channels such as LinkedIn Groups, Twitter, Facebook, Google+ and blogs• Continuously refine the process and the systems to adapt to the changing marketplace• Track and measure key performance metrics of the program in order to qualify and quantify the impact of the program• Enable the sales force to derive maximum mileage out of the client reference program• Work closely with external agencies to deliver reference assets in line with IBM standards and guidelines• Lead a team of 5 members.

As part of the Software Group Marketing team in the Growth Markets region, I worked with marketing and sales teams across geographies to identify, build and nurture customer proof points and success stories of IBM Software offerings.In Q4 2011, I was honored with the ibm.com General Manager award for my work on a first-of-a-kind global support system for Client References in IBM.