Sunil Thomas Email & Phone Number

New York, NY, US

• Lead end-to-end data analytics consulting for Paid Search and Affiliate marketing channels, driving two of the largest acquisition sources amongst Paid Media
• Own data modeling, measurement, media channel expansion and dashboard development for Acuity scheduling, pivoting from a mature product division to a 'start-up' within a company as required
• Design, plan and execute a variety of marketing experiments and custom analyses, resulting in a more efficient media mix, better informed marketing attribution and optimized advertising budget allocations
• Translate data analyses into persuasive stories, tailoring message and scope to various audiences spanning technical aptitude and organizational hierarchy
• Deliver analytical projects on-time and in-full, under constantly changing priorities, ambiguous requirements and increasingly lean resources

New York, US

• Led 1st-Party contextual analysis for Dotdash Meredith's highest-spending direct advertisers, unlocking incremental revenue, solidifying renewal contracts, and launching new products to market
• Created compelling stories from a variety of contextual and behavioral signals, providing clients across the CPG, Beauty and Retail industries an understanding of their target consumers' lifestyle interests, otherwise.
• Improved core data product offerings by continuously looking to enrich our data with additional consumer signals, streamlining data extraction, and collaborating with internal teams to leverage the full capability of.

New York, NY, US

• Conducted ad-hoc, big data analysis for multiple clients' programmatic campaigns, across various industry verticals and media channels
• Led experimentation-based analysis, serving as subject matter expert for client teams; contributing member to lift measurement product steering committee
• Identified improvements to reporting processes, including automation and self-service opportunities

New York, NY, US

• The ad-tech industry's only full-time, immersive programmatic training program
• Completed (2) rotations on marketing analytics and product analytics teams
• Delivered (4) in-depth presentations on various aspects of the ad-tech ecosystem to senior members of Analytics, Solutions Engineering, and Programmatic Strategy and Optimization

• Delivered weekly and monthly insights into subscription data and A/B test results to marketing directors of parent companies Hearst and Conde Nast
• Gathered data from a variety of disparate sources, extracted and calculated relevant metrics, and presented summarized views of performance across print and digital media
• Collaborated with Acquisition and Retention Marketing teams to design and maintain ad-hoc reporting solutions to evolving business needs, including promotions & partnerships, new title launches, and price rollouts
• Coached and mentored a Marketing Analyst, helping her to own more advanced reporting and increasing levels of client communications

New York, NY, US

• Identified procurement inefficiencies at the magazine level that highlighted the need for centralized sourcing to leverage volumes across brands and secure competitive bids to lower spends
• Optimized various brands’ marketing collateral budgets, reducing year-over-year expenditures for GQ, Wired, Vogue, Architectural Digest, and Brides
• Coached and mentored an Associate Procurement Manager, helping to promote her to Manager in 2 years

Master Of Science (Ms), Quantitative Methods And Modeling

Master Of Science (Ms), Supply Chain Management

Bachelor Of Science (Bs), Printing Technology