I managed the digital marketing for TECOM Group's 12 Business Districts after the company went public in June 2022. My role covered strategy development/rollout, campaign management, performance media management/analysis, and cross-functional collaboration to drive business growth covering the below business districts:Dubai Media CityDubai Internet CityDubai Design DistrictDubai Studio CityDubai Production CityDubai Science ParkDubai Industrial CityDubai Knowledge ParkDubai International Academic CityDubai Outsource CityIn5D/Quarters

Working within the digital marketing team at DHAM, I was responsible for managing the digital strategy and governance process rollout covering owned and paid assets for TECOM Group, Dubai Retail, and Meraas Retail destinations, following the Dubai Holding and Meraas merger in October 2022.

As a digital marketing member, I was involved in developing and implementing the digital marketing setup & governance process, covering functional workflow across business functions. Implemented an always-on paid marketing strategy, and centralized data touchpoints to provide strategic consumer insights.

~ Digital Marketing Lead for the agency group offering 360 marketing solutions covering ATL/BTL solutions.~ Head of Digital Marketing operations within the group covering digital/media strategy, development and rollout.~ Setup a Performance Media Team hiring the right talent and setting up agency partnerships.~ Sales lead for key accounts for the group covering Middle East and Asia markets.~ Reviewing targets periodically on productivity and quality.~ Managed sales team for digital marketing operations across MEA markets. ~ In charge of P&L for the digital marketing division.

~ Digital marketing strategy / campaign rollout across MENA and global markets. ~ Social media strategy, planning and rollout with agency support. ~ Incharge for performance media rollout optimized for lead capture using social and digital channels. ~ Lead on internal media partnerships with media partners - Facebook, LinkedIn, Google, Twitter & Snapchat.~ Lead for property listings project across MENA and global markets. ~ DAMAC Connect - Mobile application rollout for DAMAC agents/investors (Android & IOS) with E-com integration facilitating online property bookings.~ Content generation for campaigns, social media and mobile working with internal teams.~ Support on offline events and sales focused tactical campaign rollouts.~ Digital campaign support for DAMAC Maison, the ‘Hospitality Division’ of DAMAC.~ Media optimization covering social/SEO/SEM campaigns and re-targeting. ~ DAMAC web portal and CRM support. (Salesforce & Oracle).

~ Key Account Lead for Social Media global operation for Samsung Electronics (Social Media Centre – ME) ~ Lead support for Samsung.com (ME) operations working with Samsung Gulf and MENA teams.~ Managed Digital / Social media strategy, planning, policy setup and implementation across GCC markets. ~ Setup internal operation team along with production agencies for executing integrated campaigns. ~ Lead on performance media campaigns (always-on/tactical) working with the media agency.~ Content generation and optimizing for social media channels aligning with Samsung brand guidelines. ~ Social media analytics and reporting covering MENA markets including competitor activities. ~ Managed influencer/blogger outreach programs and social media regional events. ~ Lead contact of content sharing between agencies and Samsung retail partners.~ Implemented research to identify digital / social market trends and proposed expansion plans. ~ Reviewed all online marketing initiatives to ensure compliance across all quality standards. ~ Involved as a key member in Samsung.com global portal rollout for MENA markets.

~ Promoted to turn around under-performing digital department. Developed and implemented process to improve performance and drive revenue. Managed a team of 10 with financial targets.~ Monitored digital marketing initiatives and ensured compliance to budget and performed quarterly forecasts on plans.~ Managed various interactive marketing campaigns such as web marketing, email campaigns and online advertising for web, social media and mobile platforms.~ Managed sales team and handling major accounts across GCC markets.~ Project management for key accounts.

~ Key consultant for all digital projects.~ Performed research and maintained all digital assets (corporate portals, CRM/ERP) for channel managers.~ Scheduled & managed projects based on time-line.~ Reviewing targets periodically on productivity and quality.~ Managed sales team and handled major accounts across MEA markets.