Along with my existing role, additionally, I have taken on the responsibility of Chief Information Security Officer (CISO), where I’m implementing information security and in charge of the organization’s cybersecurity framework. In this capacity, I implement best-in-class security measures, oversee risk management, and foster a culture of security awareness that protects our assets and strengthens customer trust.In the loyalty industry, where safeguarding customer personal information is crucial for building and maintaining trust with our clients and customers, I am committed to implementing top-tier security protocols that prioritize data privacy and protection. By advancing our information security measures, we’re taking a pivotal step forward to build client trust and setting new standards for data privacy.

* Currently heading Products, Marketing and Operations.* Client management, Consultant on Loyalty/Marketing activities* Managed complex strategic (Business and IT) loyalty projects - from project initiation, planning, design, execution, monitoring, controlling and to project closure – across different verticals – Airlines (Low cost and Full carriers), Retail (Medium and Large), Real Estate (Luxury and Budget), Manufacturers (Health care sector), Telecom. Also handled eWallet/Prepaid payment tech, Gift Card Solution, Redemption ecosystem, Points Exchange/Market Place.* Marketing using Data Analysis. Sales/Business Development across Indian and International markets like Malaysia, Singapore, Philippines, Vietnam, Germany. Been a brainchild of an innovative product - Digitalization of Inflight Crew 2 Customer Engagement; Integrated Airline Catering/Merchandise/Duty Free Planning, Supply Chain – Automation, Forecasting, Analytics; Inflight-POS, Inflight Redemption. Been there from Conceptualization, Inception, Product evolution, UI/UX, Project Implementation, Sales/marketing.* Generated partnerships, associations with different industry leaders to integrate and plan GTM. * Was a speaker in an International Airline Expo Event – Singapore. Participated in similar events in Germany and other locations.

Drive Sales/Business Development activities across APAC. Instrumental in driving Analytical based Marketing for clients to increase set target revenues and customer retention. Added responsibility for Product Management of Loyalty and Integrated Catering Management System for Airlines. Automate the Catering Planning Back-end activities such as Planning/Supply Chain Management & In-Flight: Sales & Passenger Handling.

As Regional Head, I was responsible for managing and handle relationship for South India based merchant partners across different categories such as Retail – Apparel/Jewellery/Electronics, FnB, Lifestyle, Health Care.* Maintain partner relationships by driving Growth, Incremental Revenue/Footfalls.* Drive Bank Loyalty Programs (State Bank of India, Punjab National Bank, Federal Bank, Bank of India, Indian Overseas Bank etc) catering about 180 million card holders (Debit & Credit cards) across merchant partner network (Retail – Apparel/Jewelry/Electronics, FnB, Lifestyle, Health Care, Travel etc).* Responsible for PnL across South India region.* Drive Analytical driven Targeted Marketing campaigns for clients. * Design campaigns Ideate/Plan/Deploy ATL/BTL activities. Measure Evaluate and present value delivery to the clients on monthly/quarterly basis.

Partner Acquisition

* Institutional Sales, Concept Selling, Key Account Management* New Product Market, Market Penetration, Training new joiners

* Marketing & Sales (US & UK), Key Account Management, Channel Partner Management, Product management * Part of ISO 9001-2000, CMMi (Level 3) & ISMS implementation team

* Supervising sales operations. Transition newly joined team members from training* Training, mentoring the team for performance enhancement and attain sales target