Identify trends and insightsAllocate marketing investments Plan and direct marketing campaignsManage an organization's website and maintain it, keeping best practices in mindOptimize content for the website and social media platformsWork with various content formats such as blogs, videos, audio podcasts, etc.Track the website traffic flowImplement and analyze performance metricsMeasure and assess goals vis-à-vis ROIDevice experiments and conversion testsProvide internal reports on a regular basisExecute new and creative collaborations among technologies and platforms

Drive digital innovation and serve as a cross-functional change agent across the organizationDaily and Monthly ResponsibilitiesDevelop a clearly-defined and compelling digital strategy for the company’s futureEnsure that all relevant digital initiatives are fully integrated into the strategic-planning process for leadership commitment, resource allocation and executionWork with teams across the business to generate innovative digital solutions for products, services, processes, customer experiences, marketing channels, and business modelsOwn and centrally monitor the digital innovation project portfolioBuild, manage and continue to grow an internal and external digital innovation ecosystemIdentifying new tools – AI, digital, CRM – that can support, enhance and improve our solutionsWork closely with HR to attract and retain top talent, and to build digital capabilities across the companySet and implement digital strategy by working with cross-functional partners to map and transition traditional processes to digital onesBe a digital evangelist, championing the use of digital technology and practices to engender a digital mindset from the top downEnsure collaboration, knowledge sharing, and digital best practices between partners and colleagues to help embed a robust digital ecosystemMeasure ROI on digital projects, fine-tuning approaches as needed to ensure we're investing in the right tools and resources