As VP, Product at Lendified, I am responsible for the development and management of our proprietary credit engine and lending platform. Lendified is a lending technology platform providing software as a service with a world class loan origination system, automated credit decision analytics and loan performance monitoring for banks and financial institutions in Canada and globally. Lendified also provides loans directly to small businesses in Canada, harnessing the power of its own lending technology platform.The Lendifed story begins with a well-established tenor of banking experience, a deep knowledge of the Canadian financial services marketplace, and a capability in leveraging the evolving access to information with the use of technology. Our understanding of both the financial needs of business owners and the gaps in traditional lending practices that impact their access to funding give us a unique perspective in executing on our vision in being the premier provider of working capital to the small business market place in Canada. We share a core passion for supporting the economic engine of growth in this country – small business enterprise. And our combination of competencies and passion well positions us to deliver on a vision that small business owners should have fast and secure access to working capital when it is needed most. We are truly a value-added financial services organization focused on the needs of the small business entrepreneur. Built on the credentials of two important ingredients; extensive experience in the financial services industry and a deep understanding of technology, Lendified is a unique financial services company and critical core partner to small businesses in Canada.

As an experienced strategist and analyst, I specialize in facilitating revenue growth in start-ups through business process analysis and digital strategy. Over the last 15 years I’ve worked with leaders to identify solutions to increase operational effectiveness and improve client engagement, to ultimately deliver great experiences for customers. I am interested in collaborating with marketing, engineering and business teams to create exceptional products that people want to use.Recent highlights include:• Analyzed the business opportunity and specified requirements for the development of an innovative eHealth SaaS product.• Assisted in the growth and definition of the business model for a technical consulting start-up, including establishing a business strategy practice.• Designed a client engagement process for integrating a Salesforce e-licensing solution for US government agencies on the municipal and state level.• Conducted business process analysis for a real estate investment and development group, resulting in a $2M+ global web application solution.• Planned and defined scope for multi-million dollar integration of cloud-based billing solution for an online restaurant reservation platform.

Specializing in business analysis, strategic planning and change management.