- Owning the performance media strategy across multiple platforms, including search, e-mail, programmatic, and social.- Understanding the customer, business, and the broader market to achieve revenue goals and steady growth.- Developing and managing the overall marketing department budget.- Liaising with third-party marketing and creative vendors for asset and collateral development.

- Managing the Goli brand, and solidifying brand positioning and narrative, ensuring strong and consistent brand-level communication across all platforms and materials.- Overseeing the production and management of a comprehensive marketing collateral library, including campaign assets, digital & social content, print materials, etc.- Monitoring and analyzing business results to recommend new customer avenues, and identify areas to improve.

- Identifying and capitalizing on the best opportunities to advance DTC goals (increasing conversions, driving inbound leads, increasing brand awareness)- Leveraging data to penetrate new markets- Optimizing current media buying strategy on Facebook, Pinterest & Google- Researching emergent e-commerce and consumer trends

- Creating performance ads on Facebook & Instagram- Planning and managing budgets of over $1m- Weekly and quarterly performance reporting

- Managing a team of Campaign Creators and Optimizers.- Overseeing site performance for BabyGaga, TheQuiz, TheTalko, Moms.

- Building and growing clients' online communities through a variety of social and web channels.- Developing content strategies for a large suite of client social profiles – includes writing and owning conversation calendars, creating visuals and other graphics to accompany content.- Extending campaign reach by finding opportunities to partner with influencers and other organizations to cross-promote content.- Managing online monitoring and reporting tools and produce reports as required- Assisting with the setup and administration of social advertising campaigns (i.e., Facebook ads), including campaign setup, ad copywriting, and real-time monitoring/optimization.- Creating copy and visuals for mailing campaigns.- Helping to refine and develop strategies for Rank Media Agency.- Ongoing digital design (web, banners, e-mails, online promotional material).

- Conceptualize and design creative marketing materials.- Design Lead Generation pages to ensure specific traffic/lead generation goals are met.- Landing Page Optimization - A/B testing of page designs to maximize conversions. - Logo Creation and Identity Design.- Websites design, coordination with external agencies.- Web Banners and Infographics design.- Support Marketing team with advertising, promotion and communication projects.

- Assisted the team with concept development.- Overall theme design.- Invitation, ticket, event signage design.

- Develop a clear understanding of the brand standards and guidelines of clients and communicate them through design.- Design documents, guides and banners from scratch as well as using existing templates from the client.- Respond to ad-hoc requests for formatting and re-designing.

- Create and distribute targeted communications materials, through e-newsletters, social media and website.- Execute social media strategies, managing online presence and community.- Provide direct support to Director of Operations and Director of Events, coordinating work flow with Board members and partners.- Design logos, sponsorship packages, website wire frames, PowerPoint presentations, newsletters. Re-organize existing website.- Assist with organization and archiving of relevant images, data, contacts, and project files as needed.

- Designed creative PowerPoint presentations for Lindt & Sprüngli’s Marketing department.- Illustration work for product packing.- Information and layout design.

- Front-end design for User Conference website, site maintenance and content updates.- Designed conference Program Guide, PowerPoint template deck for speakers and e-mail invitations.- Established branding guidelines for collateral, external communications and ensured cohesion in terms of deliverables and signage for conference.

- Conceptualized theme for PMP Glee photo shoot, worked closely with technical crew, models and in-house photographers.- Designed movie posters for inter-departmental workshops, magazine covers for the customized PMP collection, an InDesign instructional guide and an A/V sleeve as part of the PMP promotional package.- Organized and managed the PMP Golf Tournament with Marketing and Creative associates, overseen magazine cover project.

- Wrote and mailed press releases for key accounts, (BMW and MINI Middle East and Canon), worked directly under key account executives, assembled press packages to editors and radio jockeys for Luxottica and Hilton Worldwide.- Assisted account executives achieve timelines with reports, excel sheets, research material and deliverables for client meetings.- Organized a press event, coordinated with journalists, photographers, venue staff, the client and attendees.- Miscellaneous tasks included daily follow-up calls to editors and journalists, compiling research for various accounts and project proposals, maintaining client data base, media monitoring, and re-organizing press archives.