Sunita Menon Email and Phone Number

GLOBAL EXECUTIVE FOR DATA-POWERED BUSINESS TRANSFORMATION Masterfully Connecting People, Process & Purpose with Data and Technology for Strategic Business Results“You may not be in the business of data, but data is in your business’ -- is Sunita's personal insight that has guided her and her teams in an international career spanning 25+ years. In her global leadership roles for 20 years across IBM’s Chief Info Office, Chief Data Office, Chief Comms Office, CHQ Sales and Marketing, Sunita transformed the ways-of-working using data-driven strategies to achieve productivity, cost savings and revenue growth, while building and coaching data-driven organizations, talents and mindsets.A cross-functional leader who works with highly matrixed global teams to design, build and, govern data, analytics and AI solutions for business insights. A natural storyteller who can’t resist bringing storytelling into her work.Sunita is currently the Global Data Ambassador at KPMG International - promoting global data strategy, enabling a portfolio of data, analytics and AI use cases and building a data-driven culture. She also designed, created and teaches a course on 'Data Driven Public Relations’ for the University of Florida College of Journalism and Communications Career Highlights🔹Realized double-digit growth in IBM’s global share of positive earned media conversations by enabling strategic data-driven PR/Communications competencies. 🔹Created a single global trusted source for IBM’s PR, earned media, and corporate reputation KPIs and insights, and increased organizational capability and expertise to drive reputation-driven business impact. 🔹Designed and established a single global client ID (with 99.6% data accuracy) in IBM by consolidating data from millions of legacy transaction records ($80B in avg revenue).🔹Pioneered and built 360° view of clients across multiple IBM-client relationship touchpoints as the engine for enterprise performance management - showcased to clients to accelerate client migrations to Cloud/AI for IBM.🔹Developed and launched a simplified CRM process for 30K+ IBM sellers, realizing multi million-dollar sales efficiencies, and retiring 52 custom processes/tools globally.🔹Drove 15% reduction in data hand-offs and 50% increase in data accuracy by restructuring and rationalizing global product master data and applications.🔹Built from the ground up, IBM India’s national customer database for enabling sales and demand generation engines, and a single CRM process/tool to integrate sales and marketing processes.