Developing Business Strategy, Managing Partner relationships,Business development, and delivery of products, services and other marketing deliverables for RedBlackTree and its customers

Understand the Marketing goals of stakeholders, execute, monitor and coordinate the marketing initiatives for demand generation ● Ensuring timely planning of activities with several Business Partners and assess the impact of the marketing strategies ● Stakeholder communication( relevant internal & external stakeholders): Keep record of all formal communication with the business partners/stakeholders ● Providing and feeding inputs to create a quality dashboard and database for… Show more Understand the Marketing goals of stakeholders, execute, monitor and coordinate the marketing initiatives for demand generation ● Ensuring timely planning of activities with several Business Partners and assess the impact of the marketing strategies ● Stakeholder communication( relevant internal & external stakeholders): Keep record of all formal communication with the business partners/stakeholders ● Providing and feeding inputs to create a quality dashboard and database for project management ● Lead management: Support and collaborate with Inside Sales Team and other marketing team members for lead management and demand generation ● ISR Onboarding : Equipping them with the training materials, tools, sample recording and marketing assets ● Database and resource allocation for end to end marketing activity (Webinar) execution ● Ensuring Digital Marketing team adheres to the brand guidelines set by Partners/stakeholders to create EDMs and marketing collaterals for Webinars and social media campaigns ● Support and collaborate with other marketing team members for content creation and development ● Demand generation through LinkedIn Show less

Driving the marketing campaigns (Offline & Online) with end to end ownership in North,East & West region of the countryOverall management of marketing initiatives to support Sales Team and increase the sales funnel Engaging in post-sales communication with customers and publish their digital transformation journeys in different platformsManaging relationship with Sales Team, third party agencies and other Stakeholders

• New customer/partner identification, acquisition & retention • Sales lead generation & progression, cross-selling, competitive positioning, negotiation• Financial acumen to commercially evaluate opportunities in competition perspective• Customer engagement through direct and business partner routes• Managing business pipeline with short term and long term goals• Engaging with customers, technology consultants & system integrator for Pre-sales consultancy and sales of… Show more • New customer/partner identification, acquisition & retention • Sales lead generation & progression, cross-selling, competitive positioning, negotiation• Financial acumen to commercially evaluate opportunities in competition perspective• Customer engagement through direct and business partner routes• Managing business pipeline with short term and long term goals• Engaging with customers, technology consultants & system integrator for Pre-sales consultancy and sales of systems and solutions• Proficient in preparation of Business Plans, competitors profile & monitoring operations at regular intervals Show less

Analyzing the different channels of Direct BusinessAchievements• Analyzed and identified the bottlenecks of the different channels of Direct Business• Identified the non-value adding activities from the processes of the channels• Recommended a mobility application for the PSF(Proprietary Sales Force)