• 40% increase in successful registration with new onboarding flow designed to address all pain points and preferences identified in user research.• The app qualified for the Google App Scale Academy 2023, and it helped us increase our daily active users by 49%.• As in early startups we practiced Lean UX process for many features, rapidly prototyping to testing our hypothesis and proceed with fast design iterations.• Worked closely with CEO(Product Owner) and the CTO for creating user centric designs and with CMO for designing marketing creatives.• Spearheaded the creation of engaging marketing content including dynamic social media posts andcaptivating videos, to effectively communicate brand messaging and drive user engagement.• Conducted comprehensive product analytics to track user behavior, engagement, and conversion rates. Analyzed data to identify user pain points, optimize user flows, and inform design improvements.

• Ideate, design, prototype, build and develop physical products every month, that aid early learning, based on the curriculum developed by the Academic Research team.• Spearhead visual identity of the brand that includes design of various products, website branding, marketing collaterals and promotional campaigns.• Work in collaboration with the Academic Research team to ideate and conceptualize the contents of the monthly subscription box, and lead and drive a team to design, develop and move to production to make it available for our customers every month.• Work closely with the leadership team in conceptualizing the website design, monthly product design, marketing ideas to promote the product.• Drive and enable the team members to provide design support to Academic Product Development, Academic Ops, Marketing and general Operations teams.

• Manage social media accounts of different clients from different sectors including hospitals, healthcare, IT, jewellery, apparels and food & confectionery.• Develop creative marketing content for social media marketing, websites and promotional campaigns for various clients.• Meeting clients to understand the potential for digital marketing to promote their brand, and carry out team discussions with team members to identify the right medium and strategy for each client.• Created both eCommerce and non-eCommerce website layouts and content for various clients.• Collaborate with offline marketing agencies incase if the client requires an offline markerting campaign.

• Worked as an intern for the role of an In-house designer for the Biennale Foundation taking up initiative in designing the marketing and promotional creative for the Biennale that was conducted during the period Dec 2016- Mar 2017• Collaborated with different teams in the Biennale Foundation for the promotion of various events• Could maintain excellent relationship and communication with International Artists and helped them in promoting and exhibiting their work for the event.• Gained good hands on experience with the tools like Adobe Illustrator

• Owned, developed and deployed and update to a feature that helps field service engineers to remotely access Philips healthcare devices at field to diagnose and fix issues• Worked in collaboration with different business units like MR, CT, iXR, DXR, US to integrate our app with their softwares and enable their devices for remote services.• Being SME for our application integration, I could serve the Customer Support team and ensured timely delivery of reported issues based on defined SLAs.

• Being part of the serviceability domain of Philips Healthcare, I was part of the team that developed and owned a device monitoring application that proactively monitors all Philips healthcare devices in the field and sends data periodically to the Enterprise solutions to help diagnose issues.• Helped various business units in fixing issues while integrating our monitoring apps with their apps.