Drives cohesion across the BASN marketing organization by providing go-to-market strategy, develop tools and instill operational best practices/processes to support the brand initiatives in the retail environment

Establish and foster BODYARMOR’s brand shopper strategy through key roadmaps and develop go-to-market tools. Ensure integrated marketing approach from national to retail are executed to support each product platform initiatives & innovation, maximize brand partnerships and ultimately deliver on company goals.

Spearhead the pathway for BODYARMOR national brand strategies for BODYARMOR Sports Drink platform and be the voice of the consumer throughout the entire marketing mix. Lead all innovation initiatives across the company including Sports Drink, LYTE and SportWater

Delivering strategic leadership and shopper expertise to the Colgate-Palmolive business by leading impactful shopper strategies with key retailers, including Walmart, Target, CVS, Walgreens and Kroger. Identifying and capitalizing market opportunities to stimulate brand awareness and sales growth for both internal agency and client. Manage and develop a direct report.KEY ACHIEVEMENTS• Business Growth: Built key client relationships and impacted positive growth of the annual scope• Product Launches: Leading shopper marketing strategies and engagement plans for key launches within Oral Care, Personal Care and Home Care categories• Hispanic Initiatives: Identify the growth target behaviors, insights and persuasion factors of the bi-cultural Hispanic segment in order to increase penetration and conversion across the Home Care portfolio

Demonstrated expertise knowledge of consumer and shopper marketing landscapes for the Unilever and Pinnacle Foods clients. Serve as the agency’s brand steward for all shopper marketing programs and creative development. Embraced as the subject matter expert in the shopper marketing practice amongst client teams & agency partners to deliver fully integrated campaigns throughout the path to purchase for Suave, AXE, Simple Skincare, Knorr, Country Crock and I Can’t Believe It’s Not Butter.KEY ACHIEVEMENTS• Budget Management: Exemplified strong thought leadership skills by managing the development of compelling & unique shopper marketing programs from project briefing through tactical execution of a $23+ million budget for Wakefern, Ahold, Giant Eagle and Wegman’s• Digital Food Solutions Platform: Led the “Family Approved Meals” platform including the production of 12 recipe videosto be used on retailer websites and linking into the in-store experience providing meal time solutions to shoppers and drive purchase• New Business Development: Built scope of work and implemented the processes for the new client, Pinnacle Foods

Built the unified architectural structure of the Babies “R” Us private label brand strategy through a global brand restage with new packaging. Refined the product mix (rationalization of over 3,000 SKU’s) and identified new product innovation assortment opportunities. Led the product life cycle of new items from conception to in-market delivery of all new items.KEY ACHIEVEMENTS• Global Exposure: Secured 97% acceptance percentage from seven major global and ten franchise markets of the product assortment proposed during the first global line review• New Product Innovation: Designed and executed an integrated marketing campaign of a proprietary product line forecasted to generate over $10 million in annual sales• P&L Responsibilities: Owned and managed annual financial plans for a $130+ million business• Supply Chain Efficiency: Improved supply chain incidents by 61% through the implementation of a streamlined global production process

Owned the promotional calendars and item management portfolio for the consumer electronics, audio & accessories, and movie business segments. Generated and assessed weekly sales performance, historical data, and competitive analysis to maximize profitability and execute robust promotional programs.KEY ACHIEVEMENTS• Social Campaign: Spearheaded a viral marketing campaign for an Apple campaign resulting in over 100% increase in sales through a promotional period.• Planogram Development: Designed the planogram of the audio accessories business to accelerate foot traffic in the electronics department• Holiday Campaign: Proposed and designed a new “Book of Savings” mailer with Disney to stimulating excitement of DVD and blu-ray new releases resulting in doubling sales for the department versus the previous holiday season