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A result-oriented Category Manager with more than 13 years of experience in the FMCG industry. Proven track record of successfully managing and driving growth in product categories. Skilled in market analysis, strategic planning, and cross-functional team leadership. Demonstrated ability to develop and implement effective category strategies to maximize sales and profitability.An MBA (Marketing) & Alumina to Jaipuira Institute of Management, Lucknow. Looking forward to build career in Key Account Management, Category development, Marketing ,Client services & Retail Management . Open to work in all domains.
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Key Account Manager- Modern Trade & Procurement Lead For Alternate ChannelsSawariya Futureworks Limited Feb 2024 - Oct 2024Mumbai, Maharashtra, IndiaBrief : Lead the supply chain initiatives and manage the fulfillment operations for key accounts of modern trade ( Metro , Reliance , More Retail , DMART, Ghodawat Retail , Zeno Pharma , Apna Mart, Vishal Mega Mart ) & act as a POC across the accounts and Sawariya SCM to collaborate and work closely with commercial, marketing and DC team to deliver high customer satisfaction levels.-Responsible for launch & business development of Personal care category across Modern Trade & e.com accounts for GMV Target of INR 250 cr.-Set up of processes for Unilever Int'l to go direct with major retail chains, streamlining ops. & enhancing efficiency.-Driving & developing NMT outlets for Unilever International range.-Leading procurement for alternate channels through effective negotiations with Metro Wholesale & WalMart India-Collaborate with cross functional team for effective management of accounts.
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Chief Category Manager - Buying & Merchandising (Fmcg Non Food ) @ Jio Mart B2BReliance Retail Aug 2022 - Jan 2024Mumbai, Maharashtra, India• Accountable for margin & sales of 450 cr. per annum business of Cleaning & Household category (FMCG)• Managing respective portfolio of market leaders like HUL, Reckitt Benkiser India Ltd , Dabur India Ltd, Godrej Consumer Products Ltd , Brillon Consumer Products Pvt Ltd & regional brands.• Ensure closure of Joint Business Plan with Brands in respective vertical & review them on quarterly basis.• Develop holistic business & marketing plan for brand to strengthen the brands position in the mind of customers & simultaneously achieve topline & bottom line. • Track & analyze the business performance in terms of volume, profitability, market share & competitiveness.• Ensure proper co-ordination with cross functional teams to ensure targets are achieved as per timeline.• Inventory Management & timely liquidation for proper flow of working capital & constant replenishment. • Ensuring License are in place for business of Insecticide products in fulfillment centers of respective cities. • Strong leadership skills with the ability to inspire and motivate teams towards achieving common goals. -
Category Manager- Fmcg ( B2C & B2B )Dealshare Mar 2020 - Aug 2022Mumbai, Maharashtra, IndiaAccountable for driving sales & growth of FMCG Division. Planning & Forecasting of buying of products basis on demand & seasonality on monthly basis.Sourcing of products & ensuring specified fill rates from brands to cater availability issues.TOT/ Agreement Negotiation for regional & national accountsMonetization of online property of app for better visibility & introduction. -
Category Manager- Personal CareMore Retail Private Limited Aug 2019 - Feb 2020Mumbai Area, IndiaPlanning & execution of growth levers for products basis on data & historical trend Driving growth through new business ideas, new product development & re-enforcement. Maintaining & developing vendor relationship to build sustainability. Managed top line & bottom line of 650 super & 21 hyper stores in India Drive operational efficiency to grow profitability Manage seasonality & festival business -
Category Manager FmcgOlympia Industries Ltd. Jun 2017 - Aug 2019Mumbai, Maharashtra, IndiaOlympia Industries Ltd is a successful online distributor to all the major marketplaces in India. Unlike traditional distribution system, we are preferred & exclusive distributors of many renowned brands of various line of business on major portals like Amazon, Flipkart, Paytm etc. & have been servicing customers via unique inventory models. We also have an in-house brand "Umanac" available at Amazon & Paytm.Buying & Merchandising - FMCG (categories including personal care, beauty, food & home care products)Portal ( Seller Panel) Management of Paytm & other major marketplaces.Brand Management including HULInventory Management in Seller Flex Model & FC model with 3PL of marketplaces ( Delhivery, Bluedart & others). -
Manager-Category (Fmcg & Commodities)Just Buy Live Enterprise Pvt. Ltd. Aug 2015 - May 2017Mumbai, Maharashtra, IndiaBrand setup & alliances for the app based B2B Business Model.Category development & enhancing client relationship and services. A key account handler and a representative to solve end to end brand related issues. Have been driving sales with effective category & seller management & negotiating to buy best products with top schemes & promotions. Managing end to end operations of Key Accounts which contributes an average monthly sales of INR 8.0 cr -
Sr. Team Lead. - Bwst & ConfectioneryMetro Wholesale India Aug 2013 - Aug 2015Mumbai Area, IndiaResponsible to handle a department with an average monthly sale of INR 5.0 crore.Ensuring best shopping experience to customers with proper floor hygiene with effective display, communications & decent visual merchandising. Vendor Management & Re-ordering with best possible negotiations.Managed staff of 12 sales associates, 2 senior Associates and 10 brand executives.Private Brand enhancement & execution of internal food promotions on routine basis.Inventory correction & audits. -
Department Manager- Food BazaarBig Bazaar - Future Retail Dec 2011 - Jul 2013Ambala, Haryana, IndiaHandled floor operations of Food Bazaar with an average monthly sale value of INR 60 lakh ( upcountry store).Ensuring best shopping experience to customers with end to end service.New Store Launch & Re-launch.Support Category Team with buying & negotiations with vendors.Anticipated consumer buying patterns to create a purchase and inventory plan.Weekly benchmarking of Key Value Items with competitors ie Vishal Mart, Easy Day, GTMarket & take corrective actions. Organizing & execution of Food Festivals, Special Promotional events.Coordinating with SCM team / Marketing/VM & Ops team for internal execution. Training & Induction of team /new joiners -
Management Trainee- Store OperationsBig Bazaar - Future Retail Jul 2011 - Dec 2011Bhatinda, Punjab, IndiaA Trainee resource under the Management Project TRON .Understanding the SOP of Store Operations.Assisted every department during the course of action.Improved the quality of Fruits & Vegetables under special mentorship of Store Manager & cut the scrap under 5% against ongoing double digit% Responsible to track daily margin leakage & correct the rates accordingly for top 500 skus.Did Warehouse Management during SS5D.
Sunny Anand Skills
Sunny Anand Education Details
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Marketing & Finance -
Lean Six Sigma Green Belt Course -
Sikkim Manipal University Of Health, Medical & Technological Sciences, GangtokA
Frequently Asked Questions about Sunny Anand
What is Sunny Anand's role at the current company?
Sunny Anand's current role is Retail | e-com | Modern Trade | Startups | FMCG.
What is Sunny Anand's email address?
Sunny Anand's email address is su****@****.edu.in
What schools did Sunny Anand attend?
Sunny Anand attended Jaipuria Institute Of Management, Henry Harvin Education, Sikkim Manipal University Of Health, Medical & Technological Sciences, Gangtok.
What are some of Sunny Anand's interests?
Sunny Anand has interest in Children, Civil Rights And Social Action, Politics, Education, Animal Welfare, Arts And Culture.
What skills is Sunny Anand known for?
Sunny Anand has skills like Competent In Analyzing Trends Of The Consumption And Industry, Negative Margin Correction By Tracking On Daily Basis, Facilitating Distributors In Supply Chain By Various Sources, Negotiation Skills, Maintaining Public Relations, Competitor Analysis, Product Liquidation And Damage Control, Negotiation, Management, Crm, Vendor Management, Marketing.
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Sunny Anand
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Iim Rohtak Ipm 20-25 | Capegemini| | Sql | Wordpress | Social Media Marketing | Digital Marketing | Stock Market Enthusiast | E-Commerce Management At GemproGaya
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