Responsibilities:• Leading retention and customer experience for four PODs, managing a 6-member CLM team to drive campaigns, engagement, and revenue growth.• Built a 6-member retention team, onboarded world class vendors, and ensured database ingestion of send-out and funnel data.• Managing global retention strategies across key markets (USA, Canada, Europe, Australia, UAE, etc.) via email, WhatsApp, SMS, and RCS.• Utilizing CleverTap to enhance retention strategies, customer journeys, and lifecycle initiatives, achieving KPIs and revenue growth.• Conducting annual and quarterly retention forecasting, budgeting, and setting volume and cost targets across channels.• Introducing product features to improve customer reach and collaborating with teams to address frictions and enhance experiences.• Monitoring communication funnels to optimize metrics and identify opportunities for incremental revenue.Achievements:• Achieved 3X retention for New to Repeat donor base across 30, 90, and 180-day intervals.• Achieved 7X retention for Repeat-to-Repeat donor base across 30, 90, and 180-day intervals.• Drove 7X revenue growth.

Responsibility:• Managing End to end user engagement and Retention.• Creating lifecycle retention journeys for existing users to engage & generate revenue via WebEngage.• Leveraging data analytics to drive marketing insights; conceptualizing new key metrics to drive conversions, engagement, retention, and customer satisfaction PAN India.• Responsible for driving engagement for User Segmentation based on participation. (Active, Low Frequency, New to Repeat, Lapse and Dormant)• Launching Campaign for Deposits, Contest joining, Failed Deposit and more.• Working on the Development of Spin the Wheel and Leader board.• Work with Marketing and Product teams to help develop our websites and apps to improve design, usability, content, and customer experience.

Responsibility:• Managing Team and various stakeholders.• Managing product listing and hourly/ daily availability of the products on the app.• Maintaining the Inventory and product pricing PAN India and flashing reports hourly/daily.• Leveraging data analytics to drive marketing insights; conceptualizing new key metrics to drive customer acquisition, conversions, engagement, and customer satisfaction PAN India.• Providing support to plan and execute the season's promotions & Loyalty relationships initiatives, using Clever Tap• Responsible for innovation in Loyalty program by adding new features in the App and brand offers.• Responsible for various corporate tie-up to increase customer engagement and experience.• Ensuring the increase in repeat purchases, daily active users, daily converting users.• Driving execution of marketing campaigns, value proposition, and customer segmentation; creating campaign briefs for design along with content generation, meeting end-to-end campaign needs such as mailers, push notifications, offer pages, app banners, and SMS.• Strategically driving the helpdesk engagement activity and resolving the member queries and complaints related to program and redemption. Also, enrolling new retailers in the company’s retailer base.• Planning the Market visits to understand the customer requirements to make program better.Cross Functional Responsibility: a) Managing Mobile Sales Category:i. Successfully managing PAN India 100 sales executives to drive retailer engagement and sales.ii. Driving segment-based retailer visits to increase engagement, sales & DAU.iii. Driving the on boarding of New A & B class retailers in the base.b) Responsible for project’s pilot and it’s Launch PAN India such as Buyback & EMI services. c) Responsible for vendor & partner onboarding for value added services such as Refurbished and Extended Warranty.

Omron - Retailer Loyalty Program Cross Functional Responsibility: a) Responsible for Media Buying such as Radio/ OOH/ Inflight Magazine/ Uber Cab/ DTDC Buses & BTL Planning, Designing & Activationb) Responsible for developing the APP for Sales/Operations automations.Responsibility:• Responsible for Maximum enrolment of Retailers in Loyalty PAN India.• Provide support to plan and execute the season's promotions & Loyalty relationships initiatives.• Managed targeted Email, SMS marketing campaigns end-to-end, internal communications stories, announcements, newsletters, and executive emails.• Worked with IT Team for making APP and Campaign related pages for promotion.• Worked with Copywriting & Creative team for designing Logo, Newsletter, POP-UP, EDM, Banner, APP pages, Reward Catalogue and Posters etc.• Managed Helpdesk and resolved the member query and complaints related to program and redemption.

Responsibility:• Responsible for the planning and executing the season's promotions & Loyalty relationships initiatives.• Managed targeted Email, SMS marketing campaigns end-to-end, internal communications stories, announcements, newsletters, and executive emails.• Worked with IT Team for making Websites, and Campaign related pages for promotion.• Worked with Copy writing & Creative team for designing Logo, Newsletter, POP-UP, EDM, Banner, Webpages, and Posters etc.• Spearheaded the New Website development for Navratna Loyalty Program and for 2 other new programs and driven the enrolment.• Designed the theme for Airtel’s Annual Utsav Event and the collaterals - Logo, Online Games, Standee, Back-Drop, Webpages, Dangler • Managed helpdesk and resolved the member queries and complaints related to program, redemption, and insurance.• Prepared Program Monthly Health Report.• Developed the portal for GST documents upload.• Partnered the redemption vendors such as- E-Bix, QwikCilver, Hero & Maruti.ACHIEVEMENTS:• Successfully launched Smart Ratna & Dost Baahubali engagement programs, worked on their websites and announcement communication.• Published 2 newsletters- Ratna Connect & Airtel Stories.• Successfully driven the monthly campaigns - JKQ, DOJ & Insurance.• Successfully driven engagement campaigns- I’Day, Scholarship, Foundation Day, Onam Redemption Drive, Big Login Week, Hero Award & ACE the program campaigns.

• Responsible for management of multiple client account and delivery of revenue.• Handling 2 FMCG giants & handled 1 Pharma client.• Responsible for questionnaire survey to know the viability and effectiveness of loyality program.• Execute marketing campaigns including acquisition, activation and retention campaigns for various clients• Identifying and developing new business opportunities within the current client portfolio.• Responsible for achieving quarterly billing and collection targets.• Meticulous project management and follow-up, meet SLA's and client targets and deadlines.• Coordinating with Data Center Team for reward redemptions, database management and doing Vendor Management• Maintaining excellent rapport with all the layers of client organization.• Designing communications in print and web including executing e-mail and SMS campaigns.• Tracking response to campaigns and analyzing ROI for learning and further fine tuning.• Identifying and coordinating with external vendors and service providers including printers, event and promotion agencies, gift vendors etc.• Pharma client awarded Loyalty program Sarvashretha Loyalty Program.

Key Deliverables:-• Working closely with clients to know their need and then fulfilling their desire goal• Being a part of the end to end project• Preparing and maintaining MIS of the work for review with management• Being the single point of contact for all clients’ audiences and act as the sole representative of Client’s Company.• Responsible for market research for clients before starting the projects as clients have clear idea.• Responsible for collecting market data and evaluating information from diverse market sources• Developing the new clients and managing existing client relationships.• Achieving targets as established during the projects• Developing relevant business proposals and costing for clients/tender with the help of Operations team.• New business development, Identification and segregation of potential Market Segments.• Handling all activity for Entire Project delivery like- managing and recruiting work force and finishing project on time, initializing project in different part of cities, imparting training to new joining.• Managing all activity related to Vendor Empanelment like-Sourcing, SLA, MOA, Work Order etc.• Responsible for adhering budget and deadlines.• Co-ordinating with vendor and operation team as they should work in sync.• Responsible for activity planning and execution.