Sunny Kumar Email & Phone Number

Karachi, Pk

Karāchi, Sindh, Pakistan

• Developed innovative ideas to drive product push, growth, revenue, margins, availability, and fill rates on a monthly basis.• Managed a portfolio of 20+ FMCG vendors, including renowned brands such as PepsiCo, Unilever, Hilal Foods, and Shan.• Conducted industry research and monitored the competitive landscape, resulting in increased sales and margins.• Led renegotiations with brands to enhance total absolute margins and secured marketing plans and investments for ZAPP MART's app… Show more • Developed innovative ideas to drive product push, growth, revenue, margins, availability, and fill rates on a monthly basis.• Managed a portfolio of 20+ FMCG vendors, including renowned brands such as PepsiCo, Unilever, Hilal Foods, and Shan.• Conducted industry research and monitored the competitive landscape, resulting in increased sales and margins.• Led renegotiations with brands to enhance total absolute margins and secured marketing plans and investments for ZAPP MART's app visibility.• Ensured optimal inventory levels and reduced aging inventory through effective inventory management practices.• Conducted monthly reviews of the product portfolio to optimize SKUs and expand the assortment with a focus on quality inductions and category expansion.• Developed and executed comprehensive marketing plans, including social media, email marketing, and influencer partnerships, resulting in significant brand awareness and customer acquisition.• Successfully owned the profit and loss (P&L) responsibility for imported SKUs in multiple sub-categories, consistently delivering monthly targets for front margin, later income, and sales growth.• Led the private label strategy for Karachi, building the category from scratch and achieving remarkable success.• Conducted market research to identify opportunities for private label products and developed a comprehensive strategy, including product assortment, pricing, and branding.• Collaborated with suppliers and manufacturers to develop and produce private label products.• Implemented marketing and promotional strategies to increase awareness and sales of private label products.• Monitored sales performance and made strategic adjustments to the private label strategy as needed, resulting in overall sales growth and profitability. Show less

Karāchi, Sindh, Pakistan

o Prospected and generated high-quality leads through strategic cold calling, networking, and referrals, resulting in a robust pipeline of potential clients.o Cultivated and nurtured relationships with potential and existing clients, establishing trust and rapport to become their go-to real estate advisor.o Conducted comprehensive property viewings, showcasing the unique features and benefits of each property, and addressing any client concerns or inquiries with professionalism and… Show more o Prospected and generated high-quality leads through strategic cold calling, networking, and referrals, resulting in a robust pipeline of potential clients.o Cultivated and nurtured relationships with potential and existing clients, establishing trust and rapport to become their go-to real estate advisor.o Conducted comprehensive property viewings, showcasing the unique features and benefits of each property, and addressing any client concerns or inquiries with professionalism and expertise.o Provided clients with up-to-date and accurate information on market conditions, pricing trends, and available mortgage options, empowering them to make informed decisions.o Skillfully negotiated and closed deals with clients, employing persuasive communication and effective negotiating techniques to ensure their satisfaction and achieve maximum sales revenue.o Maintained a keen awareness of real estate market trends, staying updated on competitors' activities, and leveraging this knowledge to position properties competitively and drive sales success.o Prepared and delivered compelling sales proposals and contracts to clients, highlighting the value proposition and benefits of the properties and securing their commitment.o Collaborated closely with the marketing team to develop and execute targeted marketing strategies, leveraging various channels to maximize property exposure and attract qualified leads.o Actively participated in industry events, conferences, and networking opportunities to expand professional network, stay informed about market developments, and identify potential business opportunities.o Consistently delivered exceptional customer service, ensuring prompt responses to client inquiries, addressing concerns in a timely manner, and maintaining a high level of professionalism throughout the sales process.o Consistently surpassed sales targets, demonstrating a strong work ethic, determination, and a results-oriented approach. Show less

Karāchi, Sindh, Pakistan

• I have contributed to the successful launch of various categories, including Fashion, Home & Gifts, Electronics, Pharmacy, Labs, food, and more. This aligns with the organization's mission of delivering everyday household goods faster than ever before.• One of my key responsibilities has been to identify new vendors and leads to mature business opportunities through business acquisition. I evaluate the appropriateness and feasibility of new or innovative strategies based on data… Show more • I have contributed to the successful launch of various categories, including Fashion, Home & Gifts, Electronics, Pharmacy, Labs, food, and more. This aligns with the organization's mission of delivering everyday household goods faster than ever before.• One of my key responsibilities has been to identify new vendors and leads to mature business opportunities through business acquisition. I evaluate the appropriateness and feasibility of new or innovative strategies based on data, insights, and business needs. This helps expand and grow opportunities for the vendor community.• I have optimized communication channels and streamlined communication and engagement processes. Working closely with Business Partners, I have devised and executed key campaigns for vendor education and controlling escalated incidents. By identifying issues and communicating them to vendors, I have been able to reduce the contact ratio to partner support.• Managing vendor community sets and ensuring a continued calendar of activities to keep vendors engaged has also been part of my role. I am responsible for sharing insights and data on campaign performance internally with regional and local teams.• Analyzing data and insights has allowed me to determine industry and consumer trends. This helps in making informed decisions and staying ahead of the competition.• Monitoring and analyzing data have been crucial in optimizing key performance indicators, scaling operations, and maximizing marketing spend efficiency. Leveraging shopper insights, research, and competitor analysis have helped maintain market leadership in assortment and pricing.• Furthermore, I have been responsible for managing end-to-end operations, integrations, and device management. This ensures a seamless customer and partner experience. Show less

Karachi

At Geo Tv Networks, I was given an opportunity to work in under the supervision with Muhammad Yousuf Aslam who is the Associate Director Marketing. During my six week of internship I was entrusted with the following assignment and duties in marketing department.-Content Plotting for Ramadan Transmission:In the beginning of my internship days I was assigned with the task of drafting the content plotting of all Ramadan transmission of different channels from Fixed Point Chart (FPC) on… Show more At Geo Tv Networks, I was given an opportunity to work in under the supervision with Muhammad Yousuf Aslam who is the Associate Director Marketing. During my six week of internship I was entrusted with the following assignment and duties in marketing department.-Content Plotting for Ramadan Transmission:In the beginning of my internship days I was assigned with the task of drafting the content plotting of all Ramadan transmission of different channels from Fixed Point Chart (FPC) on excel. In that I learned that I different channels compare their each & every segment of their program with other channel.To verify the air time on FPC, Geo use the software which they call Media monitor. More with the associate research manager, I learn to plot the daily viewership report of News & entertainment Genre.-Sponsorship Packages for weekday and weekend Programs:The other main project that I was assigned in my course of internship was to make the weekday and weekend packages with the associate marketing manager Sir Absar Ansari. For that he usually gives me the tentative rate sheets of rates per minutes with different time slots and a FPC sheet of coming week programs. It was most productive experience to learn, how media earn the business.-Calculating the Cost per Rating Point (CPRP):Along with Sales person, I learn how to develop Pre and Post plan of airing any advertisement, this is most important work of the department because in this process a sales person and a CTS person involve to make the balance between the air time purchases by the client. Other extra air time cost has to bear by the company, client is not responsible for that loose.-18 Lux Award MARKETING PLAN:During the last week of my internship I was with my supervisor to help him in preparing to provide recommendations on the festival which was going to be held in Karachi in the month of July 2019. Show less

Karachi

My core responsibility were to do content ploting for Ramadan transmission of entertainment, making Fixed Point Chart to help the management for future decision and ploting daily viewership chart. ▫Formed and Compiled Detailed report on the ‘Insight On the serial Ratings of GEO, Hum and ARY.▫ In this Report I had to Analyze and compare the FPC’s of the 8pm Serials of the respective channels, Finding each serials strength and weakness, and their Potential switches to get them a higher… Show more My core responsibility were to do content ploting for Ramadan transmission of entertainment, making Fixed Point Chart to help the management for future decision and ploting daily viewership chart. ▫Formed and Compiled Detailed report on the ‘Insight On the serial Ratings of GEO, Hum and ARY.▫ In this Report I had to Analyze and compare the FPC’s of the 8pm Serials of the respective channels, Finding each serials strength and weakness, and their Potential switches to get them a higher FPC for better ratings.▫ Show less

Master Of Business Administration - Mba, Marketing

Diploma In Digital Marketing, Marketing

Bachelor Of Business Administration - Bba, Business, Management, Marketing, And Related Support Services