Venue: Arta• As part of the team responsible for driving sales and coordinating events.• Developed sales strategies to attract new clients and retain existing ones.• Collaborated with clients to understand their event needs and provide tailored solutions.• Assisted in planning and executing events, ensuring client satisfaction.• Worked closely with vendors and suppliers to arrange event logistics.• Promoted events through various marketing channels to maximise attendance.• Responsible for marketing and promotion of events and menu launches through social media and other channels.• Developed and implemented social media strategies to enhance the online presence of Arta.• Managed social media accounts, creating engaging content and responding to customer inquiries.• Increased follower engagement and brand visibility through targeted social media initiatives.

Venue: Arta• Managed and coordinated various events, including corporate conferences, weddings, and private parties.• Developed detailed event plans, timelines, and budgets to ensure seamless execution.• Liaised with clients to understand their needs and tailored events to meet their specific requirements.• Coordinated with vendors, suppliers, and venue staff to ensure smooth operations.• Built and maintained strong relationships with clients, leading to repeat business and positive word-of-mouth referrals.• Supervised and trained event staff, ensuring high levels of performance and customer satisfaction.• Assisted in the marketing and promotion of events through social media and other channels.• Collaborated with the marketing team to develop promotional materials and campaigns. • Managed nightclub operations, ensuring a vibrant and safe environment for patrons.

Venue: Arta• Assisted in the planning and execution of various events, including corporate events, weddings, and private parties.• Coordinated with clients to gather event requirements and ensured their vision was executed.• Supported the Event Manager in developing event plans, timelines, and budgets.• Communicated with vendors and suppliers to arrange event logistics.• Helped with the setup and teardown of events, ensuring everything ran smoothly.• Provided on-site support during events to address any issues that arose.• Developed strong customer service skills by interacting with clients and guests.

 Developed and implemented brand strategies to build on brand value and strength Developed the marketing strategies for new and existing products Guided execution of the Marketing strategy through campaigns, events, digital marketing, and PR Created a new business function to bring in extra revenue by catering for events Worked closely with the front of house staff and delivery drivers; enabling them to meet their commercial objectives by providing them with appropriate tools, materials and training Guided the day to day activities of the marketing team by setting daily, weekly monthly, quarterly and annual goals and objectives Leading and managing team successfully through new strategy design whilst managing behaviours that have maximised performance Work closely with the Head Chefs to define marketing materials and to create new products Managed social media presence and direct programs to improve social media reputation and recognition Conducted research to identify and exploit online POS opportunities  Designed a CRM system, to strengthen the relationship with our customers, by rewarding them through our loyalty scheme and encouraging clear customer feedback via email  Developed and delivered marketing and communications strategies for the organisation Undertook continuous analysis of competitive environment and consumer trendsAchievements: Increased online orders by 50% annually continuously for 3 years Increased brand value by running successful social media and direct marketing campaigns Directed a successful customer experience strategy, which also led to the organisation earning the award for “UK's Top Ten Indian Takeaway / Restaurant” on Just Eat Best Takeaway / Delivery Service in Scotland - Scottish Curry Awards 2018  Entrepreneur of the Year - Scottish Curry Awards

 Leading and managing team successfully through new strategy design whilst managing behaviours that have maximised performance Lead research development in analysing new emerging markets, using competitor and customer analysis  Lead and implemented project delivery for new communication governance Preparing and managing marketing plans and all related budgets Liaising with other business areas including Directors to gain buy-in and sponsorship for all new campaign projects Researching online systems to assist in improving customer touch points and increasing sales opportunities Designing a more intuitive online system to allow customers and clients to provide instant feedback through clear and transparent communication Design and implemented new marketing concept which has increased return customers and created new clients through promotional offerings and sharing of publications Monitor and analyse market trends in order to exploring methods of improving existing products and services Identifying target markets and developing strategies to communicate with customers and clientsAchievements: Deployed online strategy has increased customer base by 37% and secured new business clients Launching a new onsite and interactive marketing process coupled with a new reward structure has increased customer feedback by 2 stars  New staff bonus system has increased staff advocacy and contributed to a world-class customer experience

 Design and document sales marketing campaigns for a global customer base Providing support and expertise in project managing marketing concepts to increase revenue and sales capabilities Design and deliver training material to demonstrate capabilities of new online system for potential customers and clients Design and lead post implementation review activities to ensure marketing campaign has delivered forecasted results for Senior Leadership  Negotiate and draw on specialist resources from across the business, and third party suppliers, to research and analyse options for final approval Coordinate and analyse data and management information to facilitate operational and financial improvements to increase customer base and sales opportunities (CRM) Assist the business in creating a global client base by creating a business strategy which enhances the Customer and Client Experience

 Created a new business function to generate a new revenue stream, which exploited a niche in the market and in return increased the business profits by 12%. Designed and implemented advertising campaigns which involved, collaborating with businesses who shared the same target market, utilising local media sources, executing strategic geographical advertising and sponsorship of local events. Lead research to segment local population into social class in order to identify the target market. Increased our product offering by introducing an Indian Tapas menu, which due to being smaller portions on dishes decreased cooking time per dish and also offered a more affordable option for lower class locals and increased our deliveries and takeaways by 5%. Introduced a promotion on takeaway orders to encourage repeat business and increase restaurant “sit ins”