Sunny Sen is the founder and CEO of Conscent.ai, a company he started to tackle the challenge of digital monetization in the media industry. Originally launched as India’s first micropayments platform with a universal wallet and login system, Conscent quickly gained traction, serving 54 media companies. However, as privacy regulations evolved, Sunny pivoted Conscent into a revenue diversification platform focused on personalization, automation, and analytics to drive faster and more effective subscription growth.Sunny’s approach is rooted in his deep understanding of the media industry. Having worked as a business journalist for top media houses like Hindustan Times, Network 18, Economic Times, and Indian Express, he had a front-row seat to the struggles media companies faced in generating digital revenue. Conscent's platform centers on personalization, allowing media companies to use behavioral data to create tailored user experiences with targeted paywalls, discounts, and offers. This approach boosts conversion rates and drives revenue growth.Conscent’s deep focus on advanced analytics, helps media companies with real-time insights into user behavior, interactions, and conversions to optimize subscription strategies. Sunny recognized the importance of protecting existing revenue, leading to the launch of a retention platform with loyalty programs and gamification to reduce churn and secure long-term subscriptions, enhancing subscriber lifetime value.Conscent’s platform enables media companies to manage all aspects of their subscription business, from personalized user journeys to billing and analytics. It supports various models, including mini, corporate, and segmented subscriptions, offering tailored solutions for different audiences.Sunny’s commitment to solving the media industry’s monetization challenges has positioned Conscent as a leader in the subscription management space. His focus on personalization, automation, and data-driven decision-making has transformed how media companies approach subscription growth and user retention.Before founding Conscent, Sunny was twice recognized as one of the world’s most influential business journalists and authored two bestselling business books published by Rupa Publications. Today, he continues to drive innovation in the media space, ensuring Conscent remains at the forefront of industry transformation.