Sales professional with over a decade of experience in selling technology. I build strategic partnerships, driving market expansion, and leading sales initiatives across the entire customer lifecycle, with a strong track record in both startups and enterprises.
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Data Management ConsultantAutomate Vision May 2023 - Jun 2024Core Team Contributions:• Played a key role in the inception and responsible for establishing Automate Vision’s foundation.• Led the successful acquisition of Platinum Partnerships with Informatica, SnapLogic, Tableau, and Salesforce.Sales and Market Expansion:• Focused on expanding Informatica services in the North American market, driving growth through targeted sales strategies.• Identified and engaged target accounts, including potential Informatica buyers, customers of direct competitors, and former Informatica customers. Reached out through LinkedIn, email, phone, and invitations to webinars and conferences.• Collaborated closely with Informatica Sales teams to build strong relationships, jointly work on deals, and increase win rates by aligning efforts on target accounts.Prospecting and Content Development:• Led prospecting efforts with direct Informatica Sales Representatives, identifying opportunities and driving engagement with target accounts.• Contributed to digital and social media initiatives, creating impactful content such as newsletters, blog posts, white papers, use cases, and promotional materials. Collaborated with technical and pre-sales teams to set up demo environments for Informatica solutions, including Cloud Modernization, Data Integration, Data Quality, Governance, Master Data Management, and Analytics.Proposal and Legal Management:• Managed RFIs, RFPs, proposal decks, and legal documentation.• Handled end-to-end processes for small to medium-sized deals, including pitching, solutioning, legal agreements (MSAs, NDAs), and contract negotiations.Performance and Client Engagement:• Achieved individual and team quotas through a structured monthly, quarterly, and yearly model.• Traveled onsite for face-to-face meetings with the Informatica team and clients, representing Automate Vision at seminars, kick-offs, and industry events.• Involved in resource planning and project management
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Senior Business Development ConsultantHuron Feb 2021 - May 2023Company Integration & Team Focus:• Joined Huron through an acquisition, becoming an integral part of the Digital Data Management team.• Focused on providing consulting services to Informatica users and potential buyers in the North American market.Lead Generation & Sales Collaboration:• Partnered with the On-site Sales team to generate leads, qualify prospects through email, phone, and social outreach, and connect them with the field sales and technical pre-sales teams for closure.• Built strong relationships with the Informatica Sales Team, collaborating on joint deals and driving opportunities to successful closure.Prospecting & Campaign Management:• Led prospecting efforts for target accounts, working directly with Informatica Sales Representatives to identify and engage potential clients.• Collaborated with the Informatica Partner Management team to execute webinar campaigns, roadshows, and workshops, managing and tracking performance against targets set by Informatica for vendors and partners.Deal Management:• Managed end-to-end processes for small to medium-sized deals, including pitching, solutioning, legal agreements (MSAs, NDAs), proposals, and contract negotiations. -
Business Development SpecialistUnico Solution Nov 2018 - Jan 2021Core Team & Sales Focus:• Integral member of the early core team, contributing to the foundational growth of the business.• Focused on inside sales and business development, specializing in Data Management solutions such as Data Warehousing, Data Integration, Master Data Management (MDM), and Analytics.Cloud Solutions & Partner Collaboration:• Led sales efforts for cloud solutions in partnership with leading Data Management companies, including Informatica.• Demonstrated deep expertise in architecting, planning, and delivering Data Management advisory and implementation services, including the development of API connectors for Cloud Data Integration.• Promoted Managed Services offerings, including business process solutions and customer onboarding.Regional Focus & Lead Generation:• Concentrated on the North American market, working closely with the On-site Sales team to generate and qualify leads through email, phone, and social outreach.• Facilitated connections between qualified leads and field sales/technical pre-sales teams to ensure successful deal closures.Collaboration & Campaign Management:• Built strong relationships with the Informatica Sales Team, collaborating on joint deals and leveraging opportunities to maximize win rates.• Engaged in direct prospecting for target accounts alongside Informatica Sales Representatives.• Partnered with Informatica’s Partner Management team to run successful webinar campaigns, roadshows, and workshops, managing and tracking performance against vendor/partner targets.Deal Management:• Managed end-to-end processes for small to medium-sized deals, including pitching, solutioning, legal documentation (MSAs, NDAs), proposals, and contract negotiations.
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Senior Oracle Business ConsultantInfolob Solutions, Inc. Dec 2017 - Sep 2018Company Representation:• Represented Infolob Solutions, a trusted Oracle Managed Platinum Partner, specializing in Oracle solutions across the entire Red Stack, including Oracle EBS, PeopleSoft, BI, EPM, MDM, and Managed Services.Lead Generation & Sales Support:• Integral part of the Inside Sales team, focusing on generating highly qualified leads and opportunities in the North American region.• Conducted outreach through phone, email, and social platforms like LinkedIn to build and engage a target audience.• Qualified leads by identifying needs, collaborating with the pre-sales and sales teams to conduct deep discovery, and developing tailored proposals.Sales Collateral & Proposal Development:• Worked on the creation of proposals, Proof of Concepts (POCs), and essential sales documents such as NDAs, MSAs, pitch decks, and Statements of Work (SOWs).Content Creation & Event Management:• Developed content for webinars and curated events, including roadshows and seminars.• Planned and produced digital content, such as use cases, blog posts, best practices, and competitive analyses for social media and other digital platforms.Technical Collaboration:• Collaborated with the technical team to create demo environments and conduct workshops, enhancing client engagement and understanding of Oracle solutions. -
Sr. Business Development ExecutiveVoziq Jul 2016 - May 2017Sales & Lead Generation:• Focused on generating highly qualified leads and opportunities in the North American region for businesses with recurring revenue models.• Conducted targeted outreach via phone, email, and social platforms like LinkedIn to build a robust pipeline.Customer Engagement & Deal Closure:• Identified prospect pain points and tailored customized product demos and trials to address specific needs.• Successfully closed deals, contributing to revenue growth and consistently meeting sales targets.Content Creation & Marketing Support:• Contributed to content creation for marketing campaigns, social media, events, and webinars, enhancing brand visibility and engagement.Recruitment & Team Expansion:• Played an active role in the recruiting and hiring process during team expansions, ensuring the acquisition of top talent. -
Associate - Sales SpecialistIndegene Jul 2014 - Feb 2016Inside Sales & Business Development:• Played a key role in the Inside Sales and Business Development team, focusing on the U.S. healthcare system.• Specialized in areas including Quality Improvement (STARS/HEDIS), Provider/Member Engagement, Risk Adjustment, Medical Record Operations, and Healthcare Analytics.Product Development & Market Research:• Collaborated with the product development team, providing market research and analysis to enhance and evolve healthcare technology products.Sales Support & Deal Closure:• Supported the Field Sales team in prospecting, qualifying, nurturing, and closing deals, contributing to the overall sales success.On-Site Representation & Networking:• Represented the company at major healthcare conferences, seminars, and events, engaging with potential clients to generate new opportunities.Custom Solutions & Presentations:• Worked closely with the product team to develop custom demos, POCs, presentations, and pitch decks tailored to client needs.Digital Marketing & Content Creation:• Contributed to the digital marketing efforts by creating and curating content for various digital platforms, enhancing the company’s online presence. -
Business Development ExecutiveLeadsquared Apr 2013 - Feb 2014• End-to-End Sales Management: Led the entire sales process for the North American market, from lead discovery and qualification to product demos, closures, and post-sale implementation.• Market Research & Prospecting: Conducted industry and geography-specific market research to identify and target potential leads.• Product Demonstrations: Scheduled and delivered comprehensive product demonstrations to potential clients, showcasing the value and benefits of LeadSquared’s solutions.• Pipeline Management & Closures: Built and maintained a robust sales pipeline, driving deal closures and identifying opportunities for upselling.• Customer Success Management: Managed post-sale onboarding and customer success, ensuring smooth product implementation and client satisfaction.• Marketing Consultation: Provided consultation on SEO management, PPC campaigns (Google AdWords), and content creation, enhancing clients’ marketing strategies.• Landing Page Design: Assisted in the design of landing pages to optimize lead capture and conversion rates. -
Inside Sales AssociateAayuja Nov 2011 - Mar 2013Bangalore - India• Conducted comprehensive market research, lead generation, and opportunity qualification across multiple accounts, leading to successful end-to-end sales.• Utilized CRM systems like Zoho, Salesforce.com, and other custom platforms for managing and tracking sales activities.• Leveraged LinkedIn, Jigsaw, Hoovers, and ZoomInfo for effective market research and lead sourcing.• Led account sales campaign planning, overseeing the Account Plan process, adhering to Solution Sales Process (SSP), and managing the sales funnel.• Consistently met monthly, quarterly, and annual sales quotas by driving sales for predefined product sets across targeted accounts.• Strategically planned and monitored sales and development activities to achieve overall targets within specific accounts.• Engaged with potential customers, understanding their needs, gathering requirements, and identifying business opportunities through cold calling, before passing qualified leads to the client’s team for demos and technical consultations. -
Account ExecutiveBlue-Bulb Media Feb 2011 - Jul 2011Hyderabad Area, IndiaBlue Bulb Creative | Social | Web - We Deliver• Business Strategy & Client Management: Drove business growth for new and existing clients across various industries, including lifestyle, entertainment, hospitality, and education.• Creative Content Development: Led copywriting and creative design for events, shows, and custom advertising, including hoardings and billboards, to enhance brand visibility.• Integrated Marketing Campaigns: Managed comprehensive marketing efforts, including Social Media Marketing, SEO, Content Marketing, and both online and offline strategies, to amplify client reach and engagement.
Sunny B. Education Details
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Merit International Institute Of TechnologyBiotechnology & Genetic Engineering -
Bachelor Of Business Administration (B.B.A.)
Frequently Asked Questions about Sunny B.
What is Sunny B.'s role at the current company?
Sunny B.'s current role is Sales.
What schools did Sunny B. attend?
Sunny B. attended Merit International Institute Of Technology, Annamalai University.
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