With over 23 years of experience in B2B sales and marketing, I am a seasoned leader who can drive growth and innovation in global sales and marketing. I have managed teams across multiple regions and cultures, delivering strategic and operational excellence for YKK, the world's largest zipper, metal hardware and plastic notion manufacturer.As the General Manager of YKK's Global Marketing Group, I was responsible for expanding sales, new product developments, launching sustainability initiatives, and leading cross-functional teams. I successfully established new manufacturing and development facilities, increased user retention rate by 25%, and implemented global CSR and RSC protocols. I also leveraged my SaaS sales skills to generate new business opportunities and partnerships for YKK's digital solutions.My mission is to create value for customers, stakeholders, and society by applying my expertise in critical thinking, communication, and strategic planning. I am passionate about materials development, sustainability, diversity, and innovation, and I seek to collaborate with like-minded professionals who share these values and goals.
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General ManagerYkk Apr 2017 - Mar 2023Hong Kong SarManaged 140+ staff within YKK Corp Global Marketing Group in USA, EMEA and Hong Kong to expand sales for zippers and metal hardware. Responsible for overall strategic & business planning and day to day operations along with global CSR & RSC protocols and its implementations. Lead cross-functional teams to launch global Sustainability initiatives in materials and manufacturing processes. -
General ManagerYkk Apr 2017 - Mar 2023Hong Kong Sar -
Deputy General ManagerYkk Shenzhen Apr 2012 - Mar 2017ChinaManaged 35+ staff within Sales and Marketing teams in Shenzhen, China to expand sales for metal hardware division. Established new manufacturing and new development facilities. -
Director Of Sales & MarketingYkk Usa Oct 2006 - Mar 2012Lawrenceburg, Kentucky, United StatesLead Sales Marketing team in USA and Asia marketing team located in Hong Kong. -
Senior Account ManagerYkk Usa Jul 2000 - Sep 2006New York, New York, United StatesManaged NY based sales and marketing team.
Sung K A. Education Details
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History -
International/Global Studies
Frequently Asked Questions about Sung K A.
What is Sung K A.'s role at the current company?
Sung K A.'s current role is Global Sales & Marketing.
What schools did Sung K A. attend?
Sung K A. attended Concordia College-New York, Korea University.
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